Facebook Marketing & Advertising
Social media marketing, particularly Facebook marketing, is more important today than ever before. A startling number of people – up to 71 percent of adult Internet users, according to a recent study – use Facebook to connect with friends and family, share information with each other, and be entertained. That’s over 1.5 billion people from around the world.
The sheer number of people using Facebook on a daily basis should in itself encourage business owners to think seriously about social media marketing. You already know that other businesses in your field or industry are utilizing Facebook to grow and expand their businesses – so why aren’t you?
Chances are that your business already has some sort of Facebook presence (if not, you’re really behind the times). But chances also are that you’re not really utilizing this Facebook presence to its full effect. You’re not optimizing your company’s Facebook marketing to reach as many people as possible – and to actually engage these people and bring them to your website.
That’s exactly what we’re going to discuss below: how to create an effective Facebook page, how to use this page to attract new customers and better engage current ones, and finally how to use this page to grow your business, build your brand, and make more money in the long run.
Fortunately, all of these things are made much easier with the help of The Social Savior. Our team of social media marketing experts has the skills and experience needed to take your Facebook marketing efforts up not just one notch but several notches. The Social Savior will help you meet all your Facebook marketing goals.
What is Facebook Marketing?
At this point, you might be wondering exactly what Facebook marketing is. Sure, it sounds simple and straightforward, but attempt to perform it without truly understanding it and you’ll quickly find out that it’s a lot more difficult and complex than it first seems.
In the most simple terms possible, Facebook marketing relates to creating and then using a Facebook page to attract new customers. It also refers to maintaining contact and building better relationships with customers both old and new.
Facebook makes using their social media platform very easy for businesses. They offer the option of creating individual profiles and pages specifically for your company. These pages can then be used to drive interest in your products, services, and brand.
There are a lot of different techniques that go into Facebook marketing. What they all boil down to, however, is regularly providing content of value. If you aren’t giving your customers anything of interest or value, then why would they want to continue to visit your Facebook page? Why would they want to invest in your company?
With that said, another key tenant of Facebook marketing is establishing meaningful relationships with your customers. Yeah, your main goal of using social media might be to improve your business, but you shouldn’t advertise as such. If your Facebook page is too promotional and too salesy, you’re probably going to lose a lot of potential customers. Once again, you need to create value through your Facebook page. You must give people a reason to visit it.
Benefits of Facebook Marketing
The reasons to use Facebook marketing for your business are fairly obvious. Yet they’re worth going over one more time, to really pound them home. The top benefits of Facebook marketing include:
- Increase your company’s exposure to potential clients.
- Gather leads to make use of through other marketing techniques and campaigns.
- Lower your overall marketing expenses. (Creating a basic Facebook page costs nothing.)
- Reach a targeted audience of people actually interested in your products or services.
- Analyze and measure your marketing with the intuitive and easy-to-use Facebook insights.
- Increase brand awareness and build brand loyalty.
- Drive traffic to your website.
- Boost your website and company’s SEO.
- Allow customers to easily access information about your company from their mobile devices.
- Monitor what your competitors are doing. See which Facebook marketing techniques are working for them and which aren’t.
How The Social Savior Can Help
At The Social Savior, we offer a number of social media marketing services to help you reap the rewards of the many benefits discussed above. All of our services are designed specifically with small to medium sized businesses in mind.
So what exactly do we do at The Social Savior when it comes to Facebook marketing? Our Facebook marketing service consists of four basic steps to help you achieve your Facebook marketing goals. These include creating a Facebook page, identifying your audience, engaging your audience with valuable content, and measuring and adjusting the specifics of your campaign.
Creating and Optimizing Your Facebook Page
The first step to Facebook marketing is creating a Facebook page. While this is easy enough to do yourself, we can go through your page for you to improve its SEO and make it as effective as possible. Chief among the many factors we focus on include localization. In other words, we want to make sure you’re connecting with interested customers in your local area.
Identifying Your Audience
It’s difficult to make the most of Facebook marketing if you don’t know who your target audience is. Like any other form of marketing, it’s essential to know your customer so you can tailor your marketing and advertising efforts specifically to them. The Social Savior helps you identify those customers that will most likely be interested in your company and product/service.
Engaging Your Audience With Valuable Content
Too many businesses go about Facebook marketing in entirely the wrong way. While there are dozens of different mistakes made each and every day, two of the most common are posting only overly-salesy content and posting only text-heavy content.
For starters, salesy content, especially if it’s the only kind of content you’re posting, creates a negative impression in your customer’s mind. They’ll see your business as trying to take advantage of them. It creates the image that all your business cares about is money and not the actual customer themselves.
Text-heavy content, on the other hand, is just boring. Even if it’s well meaning, it’s not going to create much interest in your audience. That’s why The Social Savior focuses on image-heavy content including pictures, videos, and infographics. These create much more interest, allowing them to reach a wider audience.
Finally, it’s important to actually engage with your audience. When people leave a comment on one of your posts, reply to them. Establish a relationship with your potential customers through ongoing communication.
Measuring and Adjusting Your Campaign
Perhaps the number one benefit of using The Social Savior for Facebook marketing is that we can help you measure and analyze the success of your campaign. We can help you figure out what’s working and what isn’t. This will then allow you to adjust your campaign for more success in the future.
Choose The Social Savior
While the basics of Facebook are very easy to use, it’s actually quite complex to use the social platform well, especially when it comes to marketing your brand. The experts here at The Social Savior can help you accomplish all of your Facebook marketing goals and more.
Contact us today at 1-888-414-6441 for more information on our social media packages.