Last Updated on
Everywhere you look someone is pushing social media as the thing that every business has to do to stay relevant in the modern world. We can’t really blame them for saying this, with the amount of traffic and interest that social media generates.
But the biggest problem is that they do not tell you how to use these to grow your business. Without a strategy in place, simply jumping onto Facebook, Twitter, Instagram, etc. just packs you with every other company or person who jumped into the deep end without a workable strategy.
You Need Social Media
It is the goal of this article to discuss the ways that business fail to properly use their accounts and how they can change that. We will discuss why you are not getting the results that you want, what your business must do to connect with people, how to do proper content marketing, and the role of managing your social media and how it can truly turn things around for you.
If this sounds good, then this is the perfect article for you. After reading, you will leave with all the information that you will need to start actually turning social media into an asset and not just a game of follow the fad. This is an article for people who are looking to make big changes in order to have huge results.
You Are Not Getting Much Out of Social Media
We will make a not so big guess that you are reading this article because you have tried social media but your results have not been that good. Well, do not feel bad because most people and companies that try do not make a big splash. We know that you have been told that in this day and age, this is the key, but we are certain that you do not have the complete marketing skills to really make it big on these digital media platforms. This is a truth and a major stalling point for most businesses and people who want to use social media to grow their business and their brand.
Here is the funny thing, you are probably doing social media just like every other company or person who is simply trying to make a little bit of money and get some exposure. You are playing the fool’s game which is really the most common game around. It is how just about everyone who tries social media thinks things should be. We are here to tell you that you are doing it all wrong and that there is a much better way to go about things. In the next section we will discuss how to turn this around.
What Most People and Companies are Doing Wrong on Social Media
Social media is not what you think it is; it is not where you simply go to gather a bunch of friends and followers just to market your products and services. I know that you might think that I’m crazy for saying that but you are the one reading an article about how to get more out of social media.
Most of you are in a one dimensional relationship where your role is simply to try and get money out of your audience. Most of you have not done anything to get them to purchase from you. You haven’t built any rapport, they do not trust you and they definitely do not know who you are.
Use Social Media to Connect
What you really should focus on, and what the top users focus on, is truly building rapport with your audience. It doesn’t matter if you are a plumber, a sprocket salesman or Kim Kardashian showing off her assets; the goal of social media is to build relationships with your audience, to build rapport, to build trust, and after you have made this investment selling to your audience is a lot easier.
It is basically personality marketing. Today’s buyers don’t just want to buy a do-dad, they want to buy an experience, they want to buy into a culture, they want to be a part of something and they want to know who you are as a company.
Social Media Management
This might all sound a bit too hard for you to do because after all you have a business to run. You are not a marketing expert or a branding expert; you are an expert at the kind of business that you operate. You simply do not have the time to do all the work that it sounds like you must do to really turn social media into an asset.
I agree 100 percent that you do not have the skills or the time to do this work. Where does this leave you? Does it mean that you should totally ignore these platforms and what it can potentially mean to your company in the form of awareness and new customers?
It absolutely does not mean that! What it really means is that you will need to outsource your social media work to an expert who does have the time and experience to optimize your efforts.
Outsource to someone who can help you optimize your social media.
Who you are looking for is a person or a company that specializes in social media management. Such a company will be able to develop a strategy that will help you reach your goal, even if you do not yet know what type of goals you should focus on.
They will help you truly become a brand that people can identify with and not just simply another company who is hunting likes and followers to sell things. If this sounds good to you, then you will have to contact a social media manager to get started on this.
In conclusion, you need social media
As you can see, you are very much correct in seeing how Facebook, Instagram, Twitter, and the like, can help your business. Where you have gone wrong is in the application and the daily process of managing your efforts. Most companies get this wrong so you are far from alone.
Our suggestion is for you to truly learn what social media is really about and how the top companies build their brand image, how they build rapport and ultimately gain more customers. The ideal person to help you achieve these goals is a social media manager who is an expert when it comes to marketing and building social media assets.
Social media is the true influencer.
No marketing tool plays a bigger role in influencing your brand perception than all the various social media platforms. Regularly interacting with your followers and subscribers can increase your profile, improve your public image, and give your brand the sales and customers it deserves.
Latest posts by Andy Baxter (see all)
- Ditch Black Hat and Get Back to the Basics of Search Engine Optimization - March 2, 2016
- 5 Simple Online Marketing Hacks For Real Estate Agents - February 22, 2016
- How to Use LinkedIn to Market Your Business - February 17, 2016