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If you’re still wondering whether it’s worth investing your time and effort into Pinterest as a marketing tool, listen up. Here are five success stories of businesses whose Pinterest accounts have launched their name and increased sales. From interior designers to sock merchants, Pinterest has been a key feature of their marketing campaigns and, as they say, the proof is in the pudding…
Heather Cleveland – Interior Designer
Heather Cleveland has worked in residential design for over 15 years. Her business really started booming after she started pinning design ideas and images of her work on her Pinterest boards.
Not only has Pinterest saved her a lot of a time and money in her own work – she can now research and source products on Pinterest instead of scouring through multiple stores – but it has allowed her to communicate her style to more potential clients. She says, “When clients visit my profile, they’re able to see a lot of boards and pins that represent my style. This helps them vet me more quickly and have more confidence in my expertise.”
Through this increased exposure and brand awareness Heather has attracted clients from further and wider than she did before Pinterest.
Living Royal – Sock Brand
Living Royal are in the business of funky, colorful socks. They capitalized on the “window shoppers” on Pinterest and increased sales by huge numbers through a Pinterest marketing campaign. “We feel that Pinterest contracts the entire purchase funnel and it’s just a few small steps from discovery to purchase for Pinners.”
From their analytics they can tell that they “are building up a strong online presence, and awareness of the brand is spreading.” They invested some of their marketing budget into Promoted Pins and saw that the effect of the ad campaign lasted long after the campaign ended. Followers revisited the pins and likes time and time again. Traffic from Pinterest to the Living Royal website increased by six times the original traffic.
Artifact Uprising – Digital Photography Products
Artifact Uprising credit Pinterest with launching them from a small company run out of a basement to a multi-million dollar company in just over a year. In 2012 a popular blogger repinned one of Artifact Uprising’s pictures of a photobook. It was repinned again and again and in one week their website had over 48,000 clicks from Pinterest. Bear in mind that this was all natural traffic, not a single dollar was spent on this.
Artifact Uprising not only drive sales through their Pinterest account, but they use it to create brand identity. They use beautiful pictures from their website which they add to boards not just about products but about lifestyle inspiration and how-to guides.
They use Pinterest Analytics to learn more about their audience base and tailor not just their pins but all of their marketing efforts and future products to this profile.
Green Wedding Shoes – Wedding Inspiration Website
Green Wedding Shoes isn’t in the business of selling products. They help brides, grooms, and wedding professionals gather inspiration and plan their big day. They are proof that Pinterest is perfect even for those businesses that don’t have something tangible to sell.
Since joining Pinterest, the owners of Green Wedding Shoes have seen their online community boom. The engagement that has been generated through Pinterest has been huge. They ensure that all images on their website have a “Pin It” button and are eye-catchingly “pinnable.” With increased pins from visitors to their site they’ve seen an enormous increase in referral traffic from Pinterest.
Hearst Magazines Digital Media – Digital Strategy Company
Hearst manage the digital media strategy for more than 18 digital properties including Harper’s Bazaar and Cosmopolitan. They use Pinterest to learn more about what interests consumers and when, and tailor pins to drive traffic to their individual sites. Hearst explains that, “Pins have become votes on our content. They help us understand when we are providing content that captivates and inspires our audience and help us refine and enhance our editorial strategy.”
With this increased understanding of their audience, they have tailored their pins accordingly. Posts such as Cosmo’s “20 Life Changing Ways To Use Bobby Pins” have resonated with Pinterest users and boosted visitor number to the website exponentially.The numbers speak for themselves. Referrals from Pinterest to Cosmopolitan’s website are up 715 percent year over year, and Harper’s Bazaar’s are up 675 percent.
Whatever your industry – retail, publishing, small business – there are benefits to adding Pinterest to your marketing toolbox. Whether it’s driving sales, boosting website traffic, or increasing brand awareness, marketing on Pinterest can help. Your business could be the next success story.
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