Finally, we’re open!
After many, many months of preparation we’ve finally launched our new website, and we’re open for business. Unfortunately this is happening right in the middle of December so we’re not expecting a huge influx of new clients, or really any new sales at all right now! – But it is what it is and we’re going to make the most of it by getting started with a real-time case study.
A case study of our team using our own service to build our own brand and website!
What better way to show what we do, and the results that we get, than to use our own processes and procedures on our own website and build our own business! We’ll let the results speak for themselves.
TheSocialSavior.com is a new domain with a brand new website. No history, no SEO, no links, no likes, no fans… no marketing. We’re going to use what we sell to grow our fan base and build our website and our company into a well known brand.
What do we sell?
We sell results driven social media marketing.
We create great ‘linkable’ content on our clients website, and use social media as a content amplification system.
We build our clients an active audience, by hunting down and creating relationships with the “influencers” in our clients niche, and then we leverage their audience to build our own. We work to ensure everyone succeeds, creating long term mutually beneficial relationships.
We approach social media as a way for our clients to offer value without asking for anything in return – we do not ‘promote’ our clients business directly – social media doesn’t work like that – we let the great content and useful advice our clients social media channels provide promote itself.
We drive users directly to our clients websites – we do not create “content for contents sake” fluffing it up on social just for branding purposes – we create content to grow our clients website and create a great user experiece, and that’s where we send the users. Everything we do has multiple benefits… Branding, Social proof, Referral traffic, Keyword opportunities, Keyword rankings and Search engine traffic.
We’ll be giving ourselves no special treatment here. As we do with all new clients we will allocate the project to one of our account mangers – except for this project they’ll be reporting directly to our blog 🙂 …. what’s happening, whats planned, and weekly reports showing the increases in our likes, fans, reach, engagement and the effects these increases bring to our website traffic and even web rankings – which have been increasing like crazy for our ‘beta’ test clients!
Here’s what we’re starting with:
Looking at the data we’ve got some very lonely looking social profiles and 10 website visits showing in Google Analytics which must be me and the developers while we’re still setting things up.
And of course we’re currently not ranking for any keyword other than our name. Here’s a screenshot of our (non-existent) rankings for ‘social media marketing’ which although I’m not expecting page 1 rankings for such a large term any time soon, I think we’ll see some reasonable increases in the coming months.
How will we get started?
When you start an engagement with The Social Savior you’ll be allocated an Account Manager. Your account manager will then organize to give you a call to find out more about your business and how you’d like your brand to come across on social media (i.e what image you want your brand to project). Once they have a feel for your business and what your goals are they’ll communicate this across their team and together map out a social marketing plan for your approval.
Each team has an Account Manager, an Editor and a Social Media Executive – as well as writers working on your project. Your Account Manager is the team leader for your project and you have full access to speak with them anytime you need to during business hours. We recommend our clients have weekly catch up calls with their account managers to ensure everyone’s happy and we’re on target with the approach and tone of voice you want for your brand.
Your Account Manager and Editor will put together a content plan for the coming month, which will then need your approval. Once approved, our Editor will work closely with the writers to build out your website with fresh, relevant, content that your visitors will appreciate and that will work well to grab attention and build engagement on social media.
Your Editor will also be working closely with your Social Media Executive to ensure the correct tone of voice is always used for your brand whether we’re posting directly to your blog, to your social channels, building relationships and interacting with influencers in your niche, or even commenting on industry blogs!
And, we’ll be using the exact same processes and procedures for our own project.
So at this point here, I’m going to get out of their way and let them do their job! Enjoy and we’d love to hear your feedback!
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