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Did you know that over a billion people login to Facebook every single day? If you are looking for a way to build momentum for your company, it’s time to start a Facebook page for your business. Your potential customers are already using social media on a regular basis so why not meet them where they are?
You don’t have to spend months trying to recruit clients or empty your bank account sending out expensive mailers. In the today’s fast paced world, it’s all about social media and Facebook gives you all the tools you need to market your company like a pro.
Create Your Business Facebook Page
Even if you aren’t great with computers, Facebook makes the process of creating a business page easy. Start by visiting https://www.facebook.com/pages/create.php and select the kind of page you want to create. You can choose between options like “Local Business or Place”, “Company, Organization, or Institution”, and “Brand or Product”. Select the option that best describes your business.
Next, it’s time to create a name for your business Facebook page. Make sure you choose carefully because once you set up the name and URL for your page, it’s difficult to change. Once your name is set, Facebook will walk you through the process of entering all of your relevant information.
Make Your “About” Section Shine
Facebook only gives you a small amount of space for the “About” section. Take some time to think about what your elevator pitch would sound like. What value does your business offer to customers? In three sentences or less, what is your business really all about?
Use this information to create an appealing description of your company and make sure you include a link to your website at the end. This information will show on your business profile page so you want it to make a great first impression.
Choose Eye Catching Photos
People are naturally drawn to photos, especially on Facebook where there is so much content competing for attention. That’s why it is vital that you choose a colorful, eye-catching photo for your profile picture!
This tiny little image will be the first representation people see for your company. It will be the photo that pops up when people search for your company and it will be the companion to any comments you leave on other pages. You will need a square photo, sized to 180×180 pixels.
You will also need to select a large horizontal photo to be the cover image for your business Facebook page. The recommended dimensions are 851×315 pixels. Make sure your cover photo is high quality and attractive because it will be the largest image on your page. You could use a photo of your storefront, a sampling of your products, or even a promotional banner for your upcoming sale.
Start Sharing Content
Sharing your first post is the final step to build your business Facebook page. There are endless options for content so think carefully about what you want your potential customers to see when they visit your page. For best results, make sure you post a variety of different kinds of content.
Mix things up with posts about your products, upcoming sales, and even fun facts about your business. Share photos of your daily operations, your best products, or any events you attend. You can even add in videos from time to time to spice things up.
Now that your business Facebook page is complete, it’s time to start sharing. Invite your current customers and friends to “like” your page and promote it through your website. When you meet new customers, ask them to “like” your business on Facebook or share a positive review on the page.
The key to success is to build momentum with steady posts, positive customer feedback, and an active presence in the busy world of social media.