Using Promoted Accounts and Promoted Tweets are great ways to grow your business followers, but if you’re going to pay for advertising on Twitter, you should make sure that you’re doing everything possible to increase your conversion rate. Spending money on Twitter marketing makes no sense if you’re not ready to greet the people who check out your profile when they see your account in their feed.
Here are some tips to help you convert visitors into followers better when using promoted tweets on Twitter.
The Benefit of Followers on Twitter for Your Business
Many business owners fail to see the full range of benefits of Twitter followers for a business account.
For most, the only benefit they see is being able to advertise to them, and that’s exactly what you shouldn’t do. In fact, as long as you connect with your followers and know how to create entertaining and compelling tweets, you get several benefits from Twitter followers.
For example, they may talk about you in their own circles, they will retweet you and they are much more likely to buy something from you when they need something you sell. Eight out of 10 Twitter users say that they are more apt to buy something from a business they are following.
If you want to increase followers, and engage your audience and make them feel connected with your brand, you can create campaigns that will make your follower list grow even faster and if you continue to engage, and post relevant, useful content, these new followers will stick around.
So, what are the steps to improving your conversion if you decide to spend money on a promoted account?
#1. Create Compelling Content
The first thing that you need to understand is that just because someone sees your account on their Twitter page does not mean that they are going to follow you, even if they are interested in the same things you are.
What you need to do is create something compelling so that when they see that promoted account and visit to determine if they want to follow you, they are able to immediately get hooked by the compelling content you are publishing. This is also important if you are using promoted tweets as well as a promoted account.
#2. Know Who Your Audience is
If you don’t know who your audience is, you are going to have a very hard time defining them so that you can target those specific people with your promoted account. You need to do some research and find out who your customers are, so that you can build a profile that will help you choose demographics like age groups, gender and whatever else that Twitter allows you to define your target audience by.
#3. Be Aware of Your Budget
You want to stick to your budget as closely as possible, but you also need to know when to exceed it a little or when you need to pull back. At the very least, make sure you set a daily limit on your marketing, which Twitter won’t exceed, and a total budget for the campaign so that you can run it for a certain period of time.
Remember that the higher you bid, the better chance you have of getting placed in the top spots, but you’ll also pay more every time someone clicks.
#4. Check Your Analytics
You want to know how well a campaign did, and what you need to change for the future, and that’s where analytics come in for Twitter. You can find out all kinds of things that will help you improve your campaigns in the future. You can even do things like see your follower’s growth over a period of time and see demographics from your followers broken down.
#5. Check Out the Success of Others
There are some great success stories out there of businesses who have made a huge improvement in the way they do business and in the amount of business that they do because of Twitter. Search out success stories and you might be able to pick up a few pointers for your own ad campaigns.
If you’re still not sure how to set up a Promoted Account or use Promoted Tweets, write us your question in the comments box below and we will get back to you at the soonest.
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