Running a Facebook ad campaign is a great way to promote your business, and it does not have to cost a lot of money either. Advertising on Facebook gives you a chance to reach a highly targeted audience. You can promote your products and services to people who like your page, friends of people who like your page, people who have specific interests, people who belong to a certain age group or are of a certain gender, people who are from a certain area, and people who are using a specific type of device.
These targeting options mean that when people view your ad there is a high chance that they will respond to it. This makes it a much better option than other forms of social media and pay-per-click (PPC).
Facebook advertising can be as affordable or as expensive as you want it to be. Naturally, bigger budgets will mean that you reach a wider audience, but you can set budgets as low as one dollar per day and still reach a good audience – especially if you are a local business owner looking to reach a small geographic area.
The return of investment (ROI) that you see for your ad campaigns will depend on how well you target your ads. The quick “Boost this post” option offers an easy way to reach an audience that is most likely interested in your product or service, and is good for people who do not have a lot of experience.
You can then reach bigger or more targeted audiences by playing with more tools to change the demographics you are looking at. Facebook will give you a list of options for your potential reach, so you won’t have to wait ages to see how an ad performs.
Managing Your Budget
One of the biggest challenges with Facebook marketing is making sure that you get the most out of your budget. It is a good idea, at first, to set a per-campaign spending limit and spread the campaign over a few days. In addition, set an account level spending limit if you plan to run multiple campaigns. This will help to ensure that you don’t accidentally spend more than you expected.
Facebook’s ad creation tool will help you to work out the potential reach of your ad campaigns, and you can set preferences at the campaign level to ensure that your ads are shown to the right people based on your goals – for example, you can target to optimize conversion, click throughs, engagement or likes.
You can even set the time of day your ads are displayed, this is useful for store owners – because you can have your ad appear only when the store is open. It’s also good for business to business (B2B) campaigns, because you can set the campaign to run during office hours, when people are more likely to be receptive to it.
It is up to you how much time and effort you put into running your ads. You might want to spend a lot of time designing different creatives and trying different ad titles and calls to action, or you might want to try something smaller scale. Both approaches have their merits depending on how much money you want to spend and what sort of reach you are aiming for.
You can pay for your Facebook campaigns with PayPal, with a credit or debit card. If your primary payment method fails your ads will stop displaying until you rectify the problem. The same is true if your ad spending limit is reached – the campaigns you are running will be paused until you raise or reset your spending limit.
Facebook does this to ensure that you don’t end up running massively over budget. It only takes a few mouse clicks to rectify the issue, and it is a good safety net, especially for niches with big audiences where it would be easy to go over budget by mistake.
Facebook advertising can be very rewarding if you are willing to put the time into figuring out the best audiences to reach. The targeting is powerful and the analytic tools provided by Facebook are sophisticated too. If you have never tried advertising online before, then Facebook is a good starting point since it is affordable, easier to use than Google ads, and offers easy reach for a ready-made audience. Why not give it a try today and see how many people you can reach with your ad campaign? You may be surprised at how powerful it can be!
If you run into problems, Facebook’s tech supports are usually quite responsive, and they will be happy to answer questions and offer advice and guidance. The knowledge center is invaluable too, and will help you to learn how the campaigns work and how to manage your ads, save audiences and be as efficient as possible when advertising.
Don’t be intimidated by social media. Facebook is a great place for brand owners, and it offers you a venue for customer service, marketing and engagement, as well as analytics, all in one place. There are few other venues (if any) that have so much potential, and if you are not taking advantage of Facebook then you run the risk of being left behind by your competition, because they most definitely will be promoting themselves everywhere they can!
Latest posts by Andy Baxter (see all)
- Ditch Black Hat and Get Back to the Basics of Search Engine Optimization - March 2, 2016
- 5 Simple Online Marketing Hacks For Real Estate Agents - February 22, 2016
- How to Use LinkedIn to Market Your Business - February 17, 2016