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If you take a look at the Internet’s top performing websites, they all have one thing in common. They use advanced content marketing as one of their chief strategies to draw in traffic. Content is king these days because it offers an endless opportunity to appeal to various interests and generate viral sharing through social media. If you are ready to shake things up and get better results long-term, take a look at these advanced content marketing strategies from the pros.
Give Them What They’re Looking For
Keywords are important for overall SEO, but one of the most common rookie mistakes is planning every article based solely on keyword selection. Instead of relying on a list of phrases to choose your topics, take time to identify where your target market is, their pain points and what solutions they are seeking. Your content should focus on providing information that brings your target market closer to solving their problems. That’s the first trick to gaining more clicks.
Create the More Comprehensive Content In Your Niche
Spend some time studying your top competitor’s content. How long are their articles? What kinds of topics do they cover? Which articles have the most comments? If you want to dominate in rankings, your site needs to be better than your top competition. Use a critical eye to find areas where your competitors are failing and then offer the solutions they missed on your own platform.
Take Your Content to Your Target Audience
Once you have some quality content on your website, it’s time to put it out there and see how people respond. The key is to promote it in the right place. If you’re trying to attract attention from pet owners, you shouldn’t promote your articles on a political website. While you might find some pet owners that are also into politics, your pool for potential clicks is much slimmer.
Instead, take your content about pets and promote it on forums dedicated to animal lovers. Better yet, see if you can submit the article as a guest post on a popular pet owner blog with a link back to your own website. Identify the places online where your target market is already waiting and then take the content to them.
Keep It Reader Friendly
If you’ve added content to a blog, take a look at whether it’s visually appealing and easy to read. Is your font big enough? Is it broken into short, reader-friendly sections? If you have a huge block of tiny text, the majority of readers will quickly click away even if the information you offer is valuable.
Use lots of subheadings to break up longer articles so they are easy to skim for readers in a hurry. Add photos when applicable, especially on “how to” articles where visual aides can make a huge difference.
Repeat the Process
Once article isn’t enough to help you dominate your niche. You will need a steady stream of consistent content that is valuable and engaging. By providing this free content through your website, you are building trust and establishing a relationship with your readers. As you gain credibility, you’ll be rewarded richly in highly conversion rates and more affiliate sales.
As you build your business strategy, don’t neglect the potential of content. With careful keyword selection and topic research, a single article can go a long way to drive new traffic and help you gather dozens of leads. Advanced content marketing is the magic ticket that can take you to the next level in 2016. Get started today!