A Beginner’s Guide to Social Media for Coffee Shops

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Social media is like the online version of the local coffee shop – it’s where people come to hang out, spend time, and catch up on what’s been going on. There’s never been a better or more influential time to have a social media presence for your café. On social media, you can promote your […]

Leveraging Social Media for Bars and Pubs: Awesome Ways

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For many people, bars and pubs are their happy place. As Oscar Wilde said: “work is the curse of the drinking classes.” The fact that you, as a bar or pub owner or manager, have a place where people really want to spend some time, is a great position to be in. As we know […]

Restaurant Trends in Social Media that You Need to Follow

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For restaurant owners, social media is one of the easiest and most effective ways to get in touch and keep in touch with customers. Every restaurant – from the Michelin starred to the family run takeaway – has at least a Facebook page. But having an online presence is a dynamic activity. Setting up a […]

4 of the Most Impactful Changes in Social Media through the Years

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Like a young lady who can’t decide which outfit looks best, the world of social media is constantly changing. Some changes are more momentous than others, however. The Facebook, Instagram and Twitter of today are almost unrecognisable from their first iterations, but which of the multitude of changes that these social media giants have made […]

7 Myths About Social Networking for Business

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There’s a lot of misinformation out there about social media for small businesses. These are seven of the worst myths about social networking for business that may be leading you down the garden path with your business social media. Business Social Media Myths 1. Social media isn’t essential No matter how big a brand or […]

The 7 Commandments: Social Media Etiquette for Business

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“And so Mark Zuckerberg came down from Mount Sinai bearing two stone tablets, on which were scrawled seven commandments for businesses who were hoping to make the most of their social media marketing channels.” – Exodus 20:1 [Facebook edition] Social media is new. Social media marketing is even newer. When things are new, they are […]

4 Lessons from Multi-National Companies That Are Doing Social Media Right

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How do big brands get to be big brands? Well, they tend to do all aspects of business better than most. It makes sense to look to these giants for inspiration on how to conduct your own small business dealings, but all too often the lessons that you gain from how they operate are unable […]

The Year That Was: Social Media Trends in 2016

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For better or for worse, 2016 happened. What we can say is that it’s been an interesting year, and not just in a political or global event sense. The world of social media has continued to go from strength to strength, and is now so ubiquitous that it’s hard to imagine what life was like […]

How to Get Your Bar or Café Trending on Social Media

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Being behind a trending hashtag is seen as the holy grail of social media marketing. It’s vindication that your marketing efforts are working; that so many people find your topic worthy of talking about that it makes it into the top conversations online. But trending on social media is the domain of presidents, blockbuster movies […]

10 Social Media Resolutions for the Year

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Ahhhh, the New Year. There’s no time like the first quarter for reflecting on the year that’s been and the year that lays ahead, the things you’ve achieved and the things you want to achieve. New Year’s resolutions are a way of simply and succinctly expressing how we want to improve. New Year’s resolutions aren’t […]