Category Archives: Social Media

4 of the Most Impactful Changes in Social Media through the Years

Like a young lady who can’t decide which outfit looks best, the world of social media is constantly changing. Some changes are more momentous than others, however.
The Facebook, Instagram and Twitter of today are almost unrecognisable from their first iterations, […]

7 Myths About Social Networking for Business

There’s a lot of misinformation out there about social media for small businesses. These are seven of the worst myths about social networking for business that may be leading you down the garden path with your business social media.
1. Social […]

The 7 Social Media Etiquette Commandments for Businesses

“And so Mark Zuckerberg came down from Mount Sinai bearing two stone tablets, on which were scrawled seven commandments for businesses who were hoping to make the most of their social media marketing channels.” – Exodus 20:1 [Facebook edition]
Social media […]

4 Lessons from Multi-National Companies That Are Doing Social Media Right

How do big brands get to be big brands? Well, they tend to do all aspects of business better than most. It makes sense to look to these giants for inspiration on how to conduct your own small business dealings, […]

The Social Media Year That Was: Platform and Usage Trends in 2016

For better or for worse, 2016 happened. What we can say is that it’s been an interesting year, and not just in a political or global event sense. The world of social media has continued to go from strength to […]

How to Get Your Bar or Café Trending on Social Media

Being behind a trending hashtag is seen as the holy grail of social media marketing. It’s vindication that your marketing efforts are working; that so many people find your topic worthy of talking about that it makes it into the […]

10 Social Media Resolutions for the Year

Ahhhh, the New Year. There’s no time like the first quarter for reflecting on the year that’s been and the year that lays ahead, the things you’ve achieved and the things you want to achieve. New Year’s resolutions are a […]

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How to Create the Best Happy Hour, and a Social Media Post to Match

The happy hour is a hospitality institution. Dating back to US prohibition, it was originally the serving of illegal drinks in speakeasies to patrons who were about to head out to dinner. But when prohibition ended, so did the happy […]

5 Bold Predictions: Where is Social Media Heading in 2017?

Making predictions about technology is a fruitless task. If 1960s sci-fi is to be believed, we should all be hanging out on Mars right now and high-fiving each other about the fact that we instantly lost 60% of our bodyweight […]

8 of the Best Blogs for Any Restaurant Owner to Read

The World Wide Web is a treasure trove of information and one that is completely free to peruse. Everything that a restaurateur wants or needs to know is on there; it’s just a matter of looking it up.
But the sheer […]