Category Archives: Social Media

6 Essential Tips for Social Media Cross-Promoting

Cross-promotion on your organisation’s social platforms is a social media marketing fundamental, but nevertheless, it can be a difficult one to get right. With the intricacies and best practices of each platform constantly in flux, it can be difficult to […]

5 Inspirational Examples of Awesome Social Media Contests

Social media contests are marketing tools which are as effective as they are fun. Giveaways can really spur your audience into action, with engagement and reach far exceeding the results of more standard social marketing tactics.
Looking for inspiration for your […]

Why Should Bars Use Social Media (and Take it Seriously)?

As a bar or pub manager, it’s tempting, I know. You feel obliged to have some sort of social media presence, so you hand the shiny title of Social Media Manager off to the youngest member of staff, who is […]

How NOT to Use Cross-Promotion as a Social Media Marketing Tool

Cross-promotion can be an incredibly effective marketing tool for your organization. OR it could be an incredibly ineffective or even harmful one. The difference between these outcomes will boil down to how you go about your cross-promotion; the practices and […]

5 Reasons Why Contests Should Be Part of Your Social Media Strategy

Who doesn’t love a contest? Whether it’s a community raffle, a music competition or a carnival sideshow, there’s an instinctively competitive and primaeval feeling that comes with being in the running for a prize. It’s a lure that gets even […]

7 Tips for Running Successful Campaigns on Social Media

What is a successful social media campaign? One which increases brand recognition? One which spreads awareness of a product or service to a wider audience? Or simply one which boosts sales?
In reality, a successful social media campaign can be one […]

Cross-Posting vs Cross-Promoting Your Business on Social Media Channels

Presenting a consistent brand across all social platforms should be the aim of any modern day organisation. With consistency comes familiarity, allowing your audience to grow to love your brand, or at the very least feel familiar and comfortable with […]

How to Create Mouthwatering Social Media Posts for Restaurants

Posting pictures of your wares on social media is a powerful marketing tool for restaurants and cafes. Potential customers will scroll through your feed and make a decision whether they want to visit your establishment or not based on what […]

A Beginner’s Guide to Being a Social Media Savvy Small Business

Social media isn’t for everyone. While there are many who enjoy posting on Twitter, Instagram and Facebook, there are many others who use these platforms seldom, if at all. The brightness of the social media limelight attracts a certain type […]

How Restaurants Are Using Social Media Effectively

When it comes to embracing the potential of social media marketing, no other industry has quite captured it like the restaurant industry. Businesses of all sectors can learn a lot from looking at how restaurants are using social media effectively.
Cafes […]