Category Archives: Social Media

4 of the Latest Hospitality Social Media Marketing Trends

As a pub, bar, café or restaurant, it’s important to stay relevant. Marketing is the obvious way to do this, ensuring that your business remains visible and at the forefront of people’s minds. But just as your business needs to […]

5 Common Social Media Marketing Myths Debunked

Social media is a marketing channel ripe for rumor and speculation. Because it’s so new and in such a constant state of flux, it’s easy for users to form misconceptions about what it can offer, and what its limitations are.
You […]

10 Best Promotional Event Ideas for Cafes, Bars and Restaurants

Promotional events are a trusty old tool in the marketing tool-belt for the hospitality industry. Ranging from regular happy hours to one-off, pulling-out-all-stops parties, these events have been used to entice customers through venue doors for years.
Now, in the age […]

How to be Social Media Savvy as a Small Business

As a small business owner, social media presence is essential for exposure, branding, customer service, marketing, and all manner of other uses. The modern day business just doesn’t exist without being on social media. Unfortunately for the small business owner, […]

5 Social Media Marketing Mistakes Restaurant Owners Should Never Make

Marketing on social media is critical for any business in this day and age, and restaurants are no different. Social media marketing allows you to access a huge audience, engage with your customers, generate a following, promote your product, and […]

The Keys to Using Social Media to Promote Content

You’ve worked long and hard at creating a stunning piece of content. You’re proud of it, and so you should be – it’s great! But unfortunately, your job’s not nearly done. The “build it and they will come” philosophy doesn’t […]

The 4 Integral Components of a Good Social Media Marketing Campaign

Despite the field of social media marketing still being very much in its infancy, many campaigns have already shown how it’s done. While the formula for success is far from being clearly defined – and the fact that the goalposts […]

The Top Social Media Analytics You Need to be Measuring

Whether you’re just dipping a toe into the social media marketing game, or you’ve jumped in head first, you’ll know how vital analytics are. Analytics are the tools we use to make sure that our marketing efforts are making the […]

How to Create Your Restaurant’s Social Media Marketing Plan

Restaurants and social media are a match made in heaven. Restaurants provide their clientele with an experience; one that is often documented on the customer’s own social media wall. Why wouldn’t your restaurant be keen to get in on the […]

What Can We Learn from Well-Loved Restaurants on Social Media?

Food, glorious food. Oliver Twist knew what he was missing out on. It’s the main joy in many a person’s life, and the availability, variety and quality of food has never been better. While that is great news for the […]