Category Archives: Small Business

How to Increase Engagement When Using Instagram for Business

The best way to use the world’s most minimalist social platform remains a mystery to many businesses. With such limited functionality your options might seem to be fairly restricted, but in truth, there are a multitude of ways that you can […]

A Beginner’s Guide to Being a Social Media Savvy Small Business

Social media isn’t for everyone. While there are many who enjoy posting on Twitter, Instagram and Facebook, there are many others who use these platforms seldom, if at all. The brightness of the social media limelight attracts a certain type […]

How Important Is Using Twitter for Small Businesses?

There’s been a lot of talk lately about Twitter being on the way out. Much of this conjecture is based on some form of truth – while not going backwards, when compared to most other social media platforms its user […]

6 Small Business Tips for Using Instagram to Its Full Potential

As a small business owner, you’ll generally be your own marketing department. But while you may not have a master’s degree in the field, social media has happily made marketing your business cheaper, easier and more effective than it’s ever […]

5 Facebook Tips and Tricks for Small Businesses Looking to Get Ahead

It’s a dog eat dog world out there, and no one knows this better than small business owners. Competition among businesses is fierce, and finding ways to get ahead can be challenging.
In terms of ways to get ahead, Facebook may […]

Zero-Dollar Marketing Hacks For Your Small Business

Small business marketing can be daunting, especially if you don’t have the budget to hire a dedicated marketing coordinator or to splash your advertising across every billboard in town. Luckily for you, you can experience high rewards from quite little […]

What Is a Social Media Strategy and How It Can Help Your Business

If you are a business owner or manager, you probably know what a marketing strategy is and why it is important for your business to have a solid marketing plan to support its growth.
A social media strategy should be part […]

What Is Pinterest Used For And How Can It Help My Business?

What is Pinterest?
Pinterest is a social media platform where users can create virtual pin up boards or inspiration boards. People use Pinterest to gather and share ideas, often informing future purchases. “Pins” can be gathered from all across the web, […]

How to Start a Business Page On LinkedIn To Promote Your Business

LinkedIn is one of the best ways to promote your business to an audience of engaged professionals. And there’s no better way than through starting a business page, formally known as a Company Page. Company Pages also gain your business […]

How to Use LinkedIn to Market Your Business

LinkedIn – it’s where businesses and professionals go online to schmooze and rub shoulders. It’s where people show off their credentials and jostle for position of Top Dog in their industry. And it’s a crucial element of your social media […]