Food, glorious food.
When you’ve got a business based on something so evocative and photogenic as delicious cuisine, the intricacies of your web presence are made somewhat simpler. Ensuring that you display your mouth-watering creations should be enough to gain a […]
Your website is one of your most important business tools. Where a website used to simply be an online business card with your contact details, it is now so much more. It is a way of attracting new business, engaging […]
What is Branding?
Firstly, what do we mean when we talk about “branding?” Branding uses consistent imagery, sounds, logos, and phrases to represent the associations and characteristics of a company. Brands set expectation, and through exposure to your branding, customers are […]
For much of the medical fraternity marketing is a taboo subject, referred to in hushed tones, in a dimly lit room, with a person that definitely isn’t wearing a wire.
The age-old “I provide a good service and my patients do […]
You’re no Starbucks. You’re a cute little coffee shop that offers a welcoming atmosphere to go with a delicious handmade cappuccino. And you’ve got a marketing budget to match.
So with limited funds to play with, you’ll need to outsmart those […]
Sports are beautiful. They unite people, bringing them together under the one banner. They bring out people’s passionate side, allowing them to fully commit to a cause. They also go particularly well with beer.
The competition between sports bars can be […]
It’s easy to get a little lost in the hunt for likes on social media. The thrill of getting a load of thumbs ups on Facebook or hearts on Instagram can serve to distract you from the real reason that […]
Online marketing is a huge chunk of the marketing industry these days because we spend a huge chunk of our life online. That’s where the people are, therefore that’s where we need to target our marketing. Because the Internet is […]
What do you picture when you imagine “house hunting?” Do you have a mental image of a couple poring over a Saturday newspaper real estate section with a red marker in hand, circling potential properties?
While this might have been […]
If you’ve spent even a small amount of time studying marketing, you’ve probably heard that branding is everything. Your brand is more than a logo. It’s the feeling that people get when they think about your business.
Does the mention […]