Category Archives: Online Marketing

A Guide to Restaurant Marketing Strategy in the Digital Age

You’ve found an amazing location. Your interior design is, without blowing your own trumpet, immaculate. Your food would get Gordon Ramsay swearing in a good way. You’ve created the perfect restaurant. But where are the customers?
For many restaurateurs, marketing is […]

How to Develop A Strong Brand Strategy

First, what do we mean when we say “brand strategy?” Branding represents every tangible element of your business, from your logo, to your interaction with customers, which, all together, creates an image of who you are and how you want […]

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5 Essential Avenues for Online Marketing for Small Business

When you think about it, 30 years ago your marketing options were fairly cut and dried. You had print, radio, television, and those sweet airplanes that had the long signs hanging off the back of them. God, they were cool.

So, […]

Top Marketing Ideas for Cafés, Restaurants and Bars

The hospitality industry is built on a simple premise. Everyone wants to eat, drink and be merry. Not only are these things fun, they are somewhat mandatory. If you aren’t eating, drinking, and being merry, life can get pretty hard […]

5 Small Business Marketing Trends That Will Explode in 2019

2019 – like the 10 or 15 years before it – is looking like it’s going to be a big one in the digital marketing sphere. As technologies and strategies are developed, and conventional wisdom is challenged and changed, those […]

8 of the Most Common Online Marketing Hashtag Mistakes

Since being unveiled on Twitter in 2007, hashtags have become an unstoppable cultural phenomenon. And being the opportunists that they are, marketers soon figured out that this simple social search function could be an absolute game-changer for brands.
Fast forward to […]

5 Fresh and Fun Restaurant Promotion Ideas

As a restaurant owner, the basics of restaurant promotion will have been drilled into you ad nauseam over the years; be active on Facebook, create a Google business profile, invest in online marketing. Sure, these strategies are popular because they […]

Restaurant Marketing of the Future: Measurable and Local

The marketing game has changed a lot over the last couple of decades. Where marketing strategies of the 80s and 90s might’ve centered on flyers, radio slots and blimps (blimps were a huge thing back then, don’t try and tell […]

Timely Additions to Your Internet Marketing Plan

So you and your business have already got the basics covered when it comes to your internet marketing plan – you’ve got yourself a fully functioning, beautiful website, a Facebook page and a Search Engine Marketing (SEM) Google Adwords strategy.
Terrific.
Unfortunately […]

Strengthening Brand Strategy for the Digital Age

The world of social media and online living has changed the way we interact with brands and companies. We’re more fickle than ever, but are also more demanding. It’s hard to capture our attention, but we want to associate entirely […]