Your website is one of your most important business tools. Where a website used to simply be an online business card with your contact details, it is now so much more. It is a way of attracting new business, engaging […]
What is Branding?
Firstly, what do we mean when we talk about “branding?” Branding uses consistent imagery, sounds, logos, and phrases to represent the associations and characteristics of a company. Brands set expectation, and through exposure to your branding, customers are […]
For much of the medical fraternity marketing is a taboo subject, referred to in hushed tones, in a dimly lit room, with a person that definitely isn’t wearing a wire.
The age-old “I provide a good service and my patients do […]
You’re no Starbucks. You’re a cute little coffee shop that offers a welcoming atmosphere to go with a delicious handmade cappuccino. And you’ve got a marketing budget to match.
So with limited funds to play with, you’ll need to outsmart those […]
Sports are beautiful. They unite people, bringing them together under the one banner. They bring out people’s passionate side, allowing them to fully commit to a cause. They also go particularly well with beer.
The competition between sports bars can be […]
It’s easy to get a little lost in the hunt for likes on social media. The thrill of getting a load of thumbs ups on Facebook or hearts on Instagram can serve to distract you from the real reason that […]
You have to be creative to get ahead in the restaurant game. It’s one of the most competitive industries in the world, and to stand out from the crowd can be the ultimate challenge. Promotions provide a great way to […]
There’s a temptation for smaller businesses to think that digital marketing isn’t worth the effort; that it’s best left to the big end of town with their big marketing budgets or that you need a specific skill set to do […]
Trying to think up some creative restaurant promotion ideas for your business? Want to “wow” the world with something different to the run of the mill methods?
Here are seven of the best out-of-the-box marketing tactics to inspire you.
Help punters pay […]
Reputation is everything in the restaurant game. A good standing will have patrons rolling through the door, drawn in by tantalising whispers and word-of-mouth. But such repute doesn’t just happen; it can take years for any restaurateur to build a […]