So you and your business have already got the basics covered when it comes to your internet marketing plan – you’ve got yourself a fully functioning, beautiful website, a Facebook page and a Search Engine Marketing (SEM) Google Adwords strategy.
The world of social media and online living has changed the way we interact with brands and companies. We’re more fickle than ever, but are also more demanding. It’s hard to capture our attention, but we want to associate entirely […]
Food, glorious food.
When you’ve got a business based on something so evocative and photogenic as delicious cuisine, the intricacies of your web presence are made somewhat simpler. Ensuring that you display your mouth-watering creations should be enough to gain a […]
Your website is one of your most important business tools. Where a website used to simply be an online business card with your contact details, it is now so much more. It is a way of attracting new business, engaging […]
What is Branding?
Firstly, what do we mean when we talk about “branding?” Branding uses consistent imagery, sounds, logos, and phrases to represent the associations and characteristics of a company. Brands set expectation, and through exposure to your branding, customers are […]
For much of the medical fraternity marketing is a taboo subject, referred to in hushed tones, in a dimly lit room, with a person that definitely isn’t wearing a wire.
The age-old “I provide a good service and my patients do […]
You’re no Starbucks. You’re a cute little coffee shop that offers a welcoming atmosphere to go with a delicious handmade cappuccino. And you’ve got a marketing budget to match.
So with limited funds to play with, you’ll need to outsmart those […]
Sports are beautiful. They unite people, bringing them together under the one banner. They bring out people’s passionate side, allowing them to fully commit to a cause. They also go particularly well with beer.
The competition between sports bars can be […]
It’s easy to get a little lost in the hunt for likes on social media. The thrill of getting a load of thumbs ups on Facebook or hearts on Instagram can serve to distract you from the real reason that […]
You have to be creative to get ahead in the restaurant game. It’s one of the most competitive industries in the world, and to stand out from the crowd can be the ultimate challenge. Promotions provide a great way to […]