The hospitality industry is built on a simple premise. Everyone wants to eat, drink and be merry. Not only are these things fun, they are somewhat mandatory. If you aren’t eating, drinking, and being merry, life can get pretty hard […]
2017 – like the 10 or 15 years before it – is looking like it’s going to be a big one in the digital marketing sphere. As technologies and strategies are developed, and conventional wisdom is challenged and changed, those […]
Since being unveiled on Twitter in 2007, hashtags have become an unstoppable cultural phenomenon. And being the opportunists that they are, marketers soon figured out that this simple social search function could be an absolute game-changer for brands.
Fast forward to […]
As a restaurant owner, the basics of restaurant promotion will have been drilled into you ad nauseam over the years; be active on Facebook, create a Google business profile, invest in online marketing. Sure, these strategies are popular because they […]
The marketing game has changed a lot over the last couple of decades. Where marketing strategies of the 80s and 90s might’ve centered on flyers, radio slots and blimps (blimps were a huge thing back then, don’t try and tell […]
Happy hours are as ingrained in the Australian culture as the 40 hour working week. In fact, for some people, you can’t have one without the other. A consequence of prohibition in the US, happy hours were initially simple group […]
Bar promotion and marketing can satisfy a range of goals, and the strategy you use to advertise your watering hole depends on what you’re trying to achieve. At the end of the day, you’re trying to increase your bottom line. […]
For as long as there have been bars, there have been happy hours. It’s that sweet window of opportunity for patrons to nab a deal and for bars to increase sales. It’s a win-win situation.
The happy hour is one of […]
More often than not, the marketing your small independent restaurant is the job of you, the small independent restaurant owner. You don’t have access to the limitless funds of a multi-national chain to hire the sharpest advertising experts. You need […]
Restaurants and social media are a match made in heaven. Restaurants provide their clientele with an experience; one that is often documented on the customer’s own social media wall. Why wouldn’t your restaurant be keen to get in on the […]