An Introduction to Influence Marketing and Why it’s Important

One of the newest forms of internet marketing is influence-based marketing and it is an excellent way to get fans, build trust and generate revenue. But most business owners have never even heard of it, and fewer still know how to use it effectively. In this article, we’ll explore the basics of influence marketing for […]

Influence Marketing: How Working with Influential People Benefits Your Small Business

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Influence marketing (sometimes called influencer marketing) is a little bit different than other marketing strategies. While most focus on reaching out to your audience directly, it employs a much more round about approach. It boils down to establishing relationships with individuals in your field or niche that already have a strong influence over your target […]

How Influencer Marketing Can Benefit Small Businesses

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You’ve heard of search engine marketing, you’ve heard of social media marketing… you’ve probably even heard of content marketing. But influencer marketing? That’s an entirely new one that is still alien to a lot of small businesses and webmasters. So what exactly does it mean? And how can you leverage it to your benefit as […]