Category Archives: Influence

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An Introduction to Influence Marketing and Why it’s Important

One of the newest forms of internet marketing is influence-based marketing and it is an excellent way to get fans, build trust and generate revenue. But most business owners have never even heard of it, and fewer still know how […]

Influence Marketing: How Working with Influential People Benefits Your Small Business

Influence marketing (sometimes called influencer marketing) is a little bit different than other marketing strategies. While most focus on reaching out to your audience directly, it employs a much more round about approach.
It boils down to establishing relationships with individuals […]

How Influencer Marketing Can Benefit Small Businesses

You’ve heard of search engine marketing, you’ve heard of social media marketing… you’ve probably even heard of content marketing.
But influencer marketing? That’s an entirely new one that is still alien to a lot of small businesses and webmasters. So what […]