Category Archives: Food and Beverage

4 of the Latest Hospitality Social Media Marketing Trends

As a pub, bar, café or restaurant, it’s important to stay relevant. Marketing is the obvious way to do this, ensuring that your business remains visible and at the forefront of people’s minds. But just as your business needs to […]

10 Best Promotional Event Ideas for Cafes, Bars and Restaurants

Promotional events are a trusty old tool in the marketing tool-belt for the hospitality industry. Ranging from regular happy hours to one-off, pulling-out-all-stops parties, these events have been used to entice customers through venue doors for years.
Now, in the age […]

Proven Promo Ideas for Happy Hour Success

Happy hours are as ingrained in the Australian culture as the 40 hour working week. In fact, for some people, you can’t have one without the other. A consequence of prohibition in the US, happy hours were initially simple group […]

How to Promote your Restaurant on Instagram Using Hashtags

When promoting a restaurant on Instagram, hashtags amplify the effect of your efforts. They increase the reach of your content and they brand and position your business. They allow you to start, encourage, or join in conversations, and allow you […]

5 Food Bloggers You Need to Follow

In many ways, foodies are one of the major beneficiaries of the digital age. It’s never been easier to stake out new restaurants, purchase exotic ingredients, or find cooking inspiration than it is today.
Food bloggers play an important role in […]

How to Build a Restaurant Social Media Marketing Plan

It’s no secret to business owners, and especially restaurant owners, that marketing on social media is one of the most effective ways to increase business through attracting and keeping customers.
The ease, the flexibility, and the variety afforded by social media […]

8 Hot Tips for Food Photography in the Instagram Era

We all know that it’s seemingly a violation of Instagram policy to not have at least 50 percent of your gallery showing sunsets and food. But while sunsets essentially take photos of themselves (the sun is undoubtedly the most photogenic […]

5 Social Media Marketing Mistakes Restaurant Owners Should Never Make

Marketing on social media is critical for any business in this day and age, and restaurants are no different. Social media marketing allows you to access a huge audience, engage with your customers, generate a following, promote your product, and […]

The Best Bar Promotion Ideas to Boost Your Bottom Line

Bar promotion and marketing can satisfy a range of goals, and the strategy you use to advertise your watering hole depends on what you’re trying to achieve. At the end of the day, you’re trying to increase your bottom line. […]

Happy Hour Marketing Ideas

For as long as there have been bars, there have been happy hours. It’s that sweet window of opportunity for patrons to nab a deal and for bars to increase sales. It’s a win-win situation.
The happy hour is one of […]