Category Archives: Food and Beverage

Top Marketing Ideas for Cafés, Restaurants and Bars

The hospitality industry is built on a simple premise. Everyone wants to eat, drink and be merry. Not only are these things fun, they are somewhat mandatory. If you aren’t eating, drinking, and being merry, life can get pretty hard […]

Facebook Live for Bars, Cafes, and Restaurants

Facebook Live is yet another new function on the king-pin of social media, and it’s yet another way for bars, cafes, and restaurants to reach an audience – old or new.
Put simply, the Live feature allows you to stream video […]

How to Get Your Bar or Café Trending on Social Media

Being behind a trending hashtag is seen as the holy grail of social media marketing. It’s vindication that your marketing efforts are working; that so many people find your topic worthy of talking about that it makes it into the […]

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How to Create the Best Happy Hour, and a Social Media Post to Match

The happy hour is a hospitality institution. Dating back to US prohibition, it was originally the serving of illegal drinks in speakeasies to patrons who were about to head out to dinner. But when prohibition ended, so did the happy […]

8 of the Best Blogs for Any Restaurant Owner to Read

The World Wide Web is a treasure trove of information and one that is completely free to peruse. Everything that a restaurateur wants or needs to know is on there; it’s just a matter of looking it up.
But the sheer […]

5 Qualities That All Top Rated Food Blogs Share

If you switch on your television, you’ll quickly realize that cooking is in. Between MasterChef, Bake-Off and Gordon Ramsey yelling at anything with a pulse, it’s fair to say that food is – pardoning the pun – so hot right […]

5 Fun and Fresh Ideas for Restaurant Promotion

As a restaurant owner, the basics of restaurant promotion will have been drilled into you ad nauseam over the years; be active on Facebook, create a Google business profile, invest in online marketing. Sure, these strategies are popular because they […]

10 of the Best Promotional Ideas for Bars and Cafes Using Social Media

There are endless social media-focused promotional ideas for bars and cafes – you’re really only restricted by your imagination and how social media savvy you are.
Here are 10 of the best social media promotional ideas you can use for your […]

Restaurant Marketing of the Future: Measurable and Local

The marketing game has changed a lot over the last couple of decades. Where marketing strategies of the 80s and 90s might’ve centered on flyers, radio slots and blimps (blimps were a huge thing back then, don’t try and tell […]

Trending Restaurants on Social Media

When you study the marketing approach of trending restaurants on social media, you’ll notice that they have a few things in common. Whether it’s a global fast food chain like Dominos, or a high-end eatery in Manhattan, there’s key social […]