Category Archives: Ecommerce

5 Social Media Tactics That Will Help to Drive Traffic to Your E-Commerce Site

As a business with an online presence you’ll likely be using social media as a way to direct your audience towards your website – that is, after all, how you make your money. But getting your audience to your website […]

How the Evolving Role of Social Media Is Shaping E-commerce

Where social media has historically been a place where users interact with their favourite people, it’s quickly becoming a place where users more often interact with their favourite brands. Social media has proven to be an incredible marketing tool; one […]

E-commerce on Social Media: A Guide to Social Shopping Basics

From its humble beginnings as a simple tool that helped friends connect to friends, social media has grown into a marketing phenomenon. It’s now an integral part of people’s lives, with Facebook activity currently taking up no less than 50 […]

5 Creative Content Marketing Ideas for Your eCommerce Business

Content marketing is based on a simple premise – offering something of value to people in return for their attention. Rather than blatantly advertising to your audience by treating them as the customer and your company as the salesman, content […]

Why is Social Media Important for E-commerce Businesses?

Social media began simply as a way to poke and throw digital sheep at those within your personal network. But from what wasn’t exactly the most hallowed of beginnings, it has grown into perhaps the most influential technology of the […]