Category Archives: Content

The 5 Most Important Types of Content Metrics

Even if you’re just beginning to dip your toe into the world of content marketing, you will have already discovered the importance of understanding and acting on analytics metrics. Unfortunately to newcomers to the content marketing game, this can be […]

3 Big Brands That Get Content Marketing

While it started off as a somewhat experimental and inexact science, the facts are now there for all to see: content marketing works.
Many brands’ marketing strategies are now built around content, with a huge amount of time and effort being […]

How to Attract More Customers through Visual Content

Have you ever played the game where you close your eyes and try to feel around your house, to see if you’d be able to cope with being blind? No? Um, me either.
If I had hypothetically performed such an experiment, […]

Why Should I Bother Updating Old Website Content?

So, you’ve been blogging for quite a while. You’re an old hand at this. Looking back through your blog, you’ve got pages and pages of dynamite material lurking in the archives. Like the clothes that are still sitting in the […]

The Art of Repurposing Old Content for Marketing

Your website archives are full of them. Just wasting away, untouched and unloved. Let’s face it – your old blog posts aren’t aging as much like a fine cheese as they are an un-refrigerated packet of Kraft Singles.
They’re growing moldier […]

Visual Content Formats That You Want to be Part of Your Marketing

Text is boring. I can tell that the negligible effort required for you to scan these little words is grating away at your very soul.
And I agree. If a picture tells a thousand words, that does seem the more efficient […]

How to Improve Your Content Marketing

Not using analytics for your content marketing is like sending a message in a bottle out to sea – once you’ve put that piece out into the world you don’t know where it’s going, who’s seeing it, or what impact […]

How User-Generated Content is the Next Big Change in Marketing

“All the world’s a stage, and all the men and women merely players.”
Well, if there’s a classier way to start off an article than quoting freakin’ Shakespeare, this young punk hasn’t heard of it.
The Bard seems to have been, yet […]

How to Boost Your Content Marketing Campaign

Content marketing, done right, can establish brand awareness, improve SEO, and develop a trusting relationship with current and prospective clients. Content can mean different things for different companies in different fields of business, but when it comes to producing content […]

Why Do I Need To Use Content Marketing Services?

Why do you? What the heck is content marketing anyway? And what is with all these rhetoricals?
All terrific questions.
For the uninitiated, content marketing is a type of advertising that gives to your customers without noticeably asking to receive. You know […]