Even if you’re just beginning to dip your toe into the world of content marketing, you will have already discovered the importance of understanding and acting on analytics metrics. Unfortunately to newcomers to the content marketing game, this can be […]
While it started off as a somewhat experimental and inexact science, the facts are now there for all to see: content marketing works.
Many brands’ marketing strategies are now built around content, with a huge amount of time and effort being […]
Have you ever played the game where you close your eyes and try to feel around your house, to see if you’d be able to cope with being blind? No? Um, me either.
If I had hypothetically performed such an experiment, […]
So, you’ve been blogging for quite a while. You’re an old hand at this. Looking back through your blog, you’ve got pages and pages of dynamite material lurking in the archives. Like the clothes that are still sitting in the […]
Your website archives are full of them. Just wasting away, untouched and unloved. Let’s face it – your old blog posts aren’t aging as much like a fine cheese as they are an un-refrigerated packet of Kraft Singles.
They’re growing moldier […]
You’ve heard all the noise about content marketing and have decided it’s time to throw your hat in the ring… You’re starting a blog on your business website! Good on you – a blog has transcended being a “recommended benefit” […]
Text is boring. I can tell that the negligible effort required for you to scan these little words is grating away at your very soul.
And I agree. If a picture tells a thousand words, that does seem the more efficient […]
Not using analytics for your content marketing is like sending a message in a bottle out to sea – once you’ve put that piece out into the world you don’t know where it’s going, who’s seeing it, or what impact […]
“All the world’s a stage, and all the men and women merely players.”
Well, if there’s a classier way to start off an article than quoting freakin’ Shakespeare, this young punk hasn’t heard of it.
The Bard seems to have been, yet […]