User-generated content (UGC) is fairly self-explanatory. It’s any content – tweets, photos, videos, vines, blogs, posts, etc. – created by users of an online platform. In this day and age of life being lived online and social media ruling the […]
The restaurant game is a fierce one with a lot of competition. If your food and your service are great you’ll have customers coming back for more, but how do you get new people in in the first place?
By marketing. […]
Even if you’re just beginning to dip your toe into the world of content marketing, you will have already discovered the importance of understanding and acting on analytics metrics. Unfortunately to newcomers to the content marketing game, this can be […]
While it started off as a somewhat experimental and inexact science, the facts are now there for all to see: content marketing works.
Many brands’ marketing strategies are now built around content, with a huge amount of time and effort being […]
Have you ever played the game where you close your eyes and try to feel around your house, to see if you’d be able to cope with being blind? No? Um, me either.
If I had hypothetically performed such an experiment, […]
It’s almost like social media was made for cafes. Other businesses have to find a way to slot in with the platforms to convince the users that they should be there, whereas cafes’ photos of creamy lattes and tasty avocado […]
So, you’ve been blogging for quite a while. You’re an old hand at this. Looking back through your blog, you’ve got pages and pages of dynamite material lurking in the archives. Like the clothes that are still sitting in the […]
Your website archives are full of them. Just wasting away, untouched and unloved. Let’s face it – your old blog posts aren’t aging as much like a fine cheese as they are an un-refrigerated packet of Kraft Singles.
They’re growing moldier […]
Text is boring. I can tell that the negligible effort required for you to scan these little words is grating away at your very soul.
And I agree. If a picture tells a thousand words, that does seem the more efficient […]
What is Content Marketing?
Today, consumers are wizened and hardened to traditional marketing techniques. Flashy signs that say “BUY THIS NOW!” and tacky advertisements that declare that something is THE BEST IN THE WORLD being spruiked by an actor who clearly […]