Author Archives: Michael Catford

About: Michael Catford

Michael has a love of travel that quickly developed into a love of writing while he was trying to document his adventures. A bearded Australian with a taste for sport and beer, often simultaneously, the web content knowledge gained from running his own travel site has allowed Michael to expand his fields of expertise. We look forward to him sharing his thoughts as part of The Social Savior content team!

5 Simple Tips and Tricks from Top Restaurants on Social Media

If you want to improve your cross-court backhand, there’s no finer specimen to study than Roger Federer. If you’re hoping to strike it big in the investment game, you could do far worse than read some of Warren Buffet’s stuff. […]

The 6 Most Effective Social Media Marketing Sites for Restaurants

The restaurant game is one industry still dominated by small players. There’s something about visiting a cute, homely, family-run establishment that gets foodies everywhere excited.
As a restaurateur, it’s important to understand how modern-day diners are finding your restaurant. Overwhelmingly diners […]

8 Fresh Ideas for Restaurant Social Media Content

Anyone who has ever controlled a social media account – be it a personal one, a professional one or one that’s just for fun – will know the difficulty of coming up with fresh content. You want to offer value, […]

7 Creative Ways to Publish Social Media Updates

What is worth posting on social media?
A question as old as time itself, if we presume, like your Facebook timeline, that time began 10 years ago. The answer to that question changes markedly depending on who you ask. To a […]

Etiquette and Best Practices for Social Media Managers

No matter what the aspect of life, proper etiquette can be a hard thing to pin down. When something new comes along, without a hard set of etiquette rules, people can find themselves in all sorts of awkward situations. And […]

6 Reasons You Should Use Marketing Infographics

In some ways, many of us never really grow up. As anyone who has found the need to sit through a kid’s show will tell you, you can soon find yourself getting lost in the bright colors and fun aesthetics […]

5 Big Business Tips on How to Market Your New Restaurant Chain

Creating a chain of businesses is an alluring option to a successful restaurant, deli or snack bar owner. It’s the logical next step on from your initial successes. If you’re already running a successful business, you’ll likely have efficient and […]

6 Affordable and Easy Online Restaurant Promotion Ideas

As a restaurateur, your day quickly fills up. Between inspecting the front of house, controlling the back of house, and doing the books, many small restaurant owners will find that opportunities to grow their business often fall by the wayside […]

A Guide to Restaurant Marketing Strategy in the Digital Age

You’ve found an amazing location. Your interior design is, without blowing your own trumpet, immaculate. Your food would get Gordon Ramsay swearing in a good way. You’ve created the perfect restaurant. But where are the customers?
For many restaurateurs, marketing is […]

Leveraging Social Media for Bars and Pubs: Awesome Ways

For many people, bars and pubs are their happy place. As Oscar Wilde said: “work is the curse of the drinking classes.” The fact that you, as a bar or pub owner or manager, have a place where people really […]