Author Archives: Michael Catford

About: Michael Catford

Michael has a love of travel that quickly developed into a love of writing while he was trying to document his adventures. A bearded Australian with a taste for sport and beer, often simultaneously, the web content knowledge gained from running his own travel site has allowed Michael to expand his fields of expertise. We look forward to him sharing his thoughts as part of The Social Savior content team!

Etiquette and Best Practices for Social Media Managers

No matter what the aspect of life, proper etiquette can be a hard thing to pin down. When something new comes along, without a hard set of etiquette rules, people can find themselves in all sorts of awkward situations. And […]

6 Reasons You Should Use Marketing Infographics

In some ways, many of us never really grow up. As anyone who has found the need to sit through a kid’s show will tell you, you can soon find yourself getting lost in the bright colors and fun aesthetics […]

5 Big Business Tips on How to Market Your New Restaurant Chain

Creating a chain of businesses is an alluring option to a successful restaurant, deli or snack bar owner. It’s the logical next step on from your initial successes. If you’re already running a successful business, you’ll likely have efficient and […]

6 Affordable and Easy Online Restaurant Promotion Ideas

As a restaurateur, your day quickly fills up. Between inspecting the front of house, controlling the back of house, and doing the books, many small restaurant owners will find that opportunities to grow their business often fall by the wayside […]

A Guide to Restaurant Marketing Strategy in the Digital Age

You’ve found an amazing location. Your interior design is, without blowing your own trumpet, immaculate. Your food would get Gordon Ramsay swearing in a good way. You’ve created the perfect restaurant. But where are the customers?
For many restaurateurs, marketing is […]

Awesome Ways Bars and Pubs Can Leverage Social Media

For many people, bars and pubs are their happy place. As Oscar Wilde said: “work is the curse of the drinking classes.” The fact that you, as a bar or pub owner or manager, have a place where people really […]

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5 Essential Online Marketing Avenues for Small Business

When you think about it, 30 years ago your marketing options were fairly cut and dried. You had print, radio, television, and those sweet airplanes that had the long signs hanging off the back of them. God, they were cool.
So, […]

Top Marketing Ideas for Cafés, Restaurants and Bars

The hospitality industry is built on a simple premise. Everyone wants to eat, drink and be merry. Not only are these things fun, they are somewhat mandatory. If you aren’t eating, drinking, and being merry, life can get pretty hard […]

4 of the Most Impactful Changes in Social Media through the Years

Like a young lady who can’t decide which outfit looks best, the world of social media is constantly changing. Some changes are more momentous than others, however.
The Facebook, Instagram and Twitter of today are almost unrecognisable from their first iterations, […]

7 Habits of Successful Companies on Instagram

Unlike success in professional sports or theoretical physics, Instagram fame isn’t reliant on natural ability. The fact is that anyone can be an Instagram star if they have both the know-how and the gumption to do it. It just requires […]