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Author Archives: Michael Catford

About: Michael Catford

Michael has a love of travel that quickly developed into a love of writing while he was trying to document his adventures. A bearded Australian with a taste for sport and beer, often simultaneously, the web content knowledge gained from running his own travel site has allowed Michael to expand his fields of expertise. We look forward to him sharing his thoughts as part of The Social Savior content team!

4 of the Most Impactful Changes in Social Media through the Years

Like a young lady who can’t decide which outfit looks best, the world of social media is constantly changing. Some changes are more momentous than others, however.
The Facebook, Instagram and Twitter of today are almost unrecognisable from their first iterations, […]

7 Habits of Successful Companies on Instagram

Unlike success in professional sports or theoretical physics, Instagram fame isn’t reliant on natural ability. The fact is that anyone can be an Instagram star if they have both the know-how and the gumption to do it. It just requires […]

5 Small Business Marketing Trends That Will Explode in 2017

2017 – like the 10 or 15 years before it – is looking like it’s going to be a big one in the digital marketing sphere. As technologies and strategies are developed, and conventional wisdom is challenged and changed, those […]

The 7 Social Media Etiquette Commandments for Businesses

“And so Mark Zuckerberg came down from Mount Sinai bearing two stone tablets, on which were scrawled seven commandments for businesses who were hoping to make the most of their social media marketing channels.” – Exodus 20:1 [Facebook edition]
Social media […]

4 Lessons from Multi-National Companies That Are Doing Social Media Right

How do big brands get to be big brands? Well, they tend to do all aspects of business better than most. It makes sense to look to these giants for inspiration on how to conduct your own small business dealings, […]

The Social Media Year That Was: Platform and Usage Trends in 2016

For better or for worse, 2016 happened. What we can say is that it’s been an interesting year, and not just in a political or global event sense. The world of social media has continued to go from strength to […]

8 of the Most Common Online Marketing Hashtag Mistakes

Since being unveiled on Twitter in 2007, hashtags have become an unstoppable cultural phenomenon. And being the opportunists that they are, marketers soon figured out that this simple social search function could be an absolute game-changer for brands.
Fast forward to […]

How to Get Your Bar or Café Trending on Social Media

Being behind a trending hashtag is seen as the holy grail of social media marketing. It’s vindication that your marketing efforts are working; that so many people find your topic worthy of talking about that it makes it into the […]

How Does Instagram Decide What’s Important on Your Feed?

If you’re one of the 500+ million people who enjoy the minimalist sights and sounds of the Instagram platform, you’ll have noticed that there was a change to the platform back in May of 2016. And for a platform that […]

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How to Create the Best Happy Hour, and a Social Media Post to Match

The happy hour is a hospitality institution. Dating back to US prohibition, it was originally the serving of illegal drinks in speakeasies to patrons who were about to head out to dinner. But when prohibition ended, so did the happy […]