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Author Archives: Michael Catford

About: Michael Catford

Michael has a love of travel that quickly developed into a love of writing while he was trying to document his adventures. A bearded Australian with a taste for sport and beer, often simultaneously, the web content knowledge gained from running his own travel site has allowed Michael to expand his fields of expertise. We look forward to him sharing his thoughts as part of The Social Savior content team!

6 Small Business Tips for Using Instagram to Its Full Potential

As a small business owner, you’ll generally be your own marketing department. But while you may not have a master’s degree in the field, social media has happily made marketing your business cheaper, easier and more effective than it’s ever […]

5 Facebook Tips and Tricks for Small Businesses Looking to Get Ahead

It’s a dog eat dog world out there, and no one knows this better than small business owners. Competition among businesses is fierce, and finding ways to get ahead can be challenging.
In terms of ways to get ahead, Facebook may […]

How Social Media Is Changing the Face of the Food Business

Unless you’re Amish, social media has, by now, permeated your life in a wealth of ways. Even if you don’t have a social profile to your name, your loved ones will, and the organisations that you deal with day-to-day most […]

Top 5 Social Media Sites for Bars, Cafés and Restaurants

Everyone eats. As far as truth bombs go that’s not exactly nuclear, but it does provide the impetus for many to get into the hospitality game. Unfortunately, this very thought train is one that’s boarded by quite a few people, […]

5 Simple Tips and Tricks from Top Restaurants on Social Media

If you want to improve your cross-court backhand, there’s no finer specimen to study than Roger Federer. If you’re hoping to strike it big in the investment game, you could do far worse than read some of Warren Buffet’s stuff. […]

The 6 Most Effective Social Media Marketing Sites for Restaurants

The restaurant game is one industry still dominated by small players. There’s something about visiting a cute, homely, family-run establishment that gets foodies everywhere excited.
As a restaurateur, it’s important to understand how modern-day diners are finding your restaurant. Overwhelmingly diners […]

8 Fresh Ideas for Restaurant Social Media Content

Anyone who has ever controlled a social media account – be it a personal one, a professional one or one that’s just for fun – will know the difficulty of coming up with fresh content. You want to offer value, […]

7 Creative Ways to Publish Social Media Updates

What is worth posting on social media?
A question as old as time itself, if we presume, like your Facebook timeline, that time began 10 years ago. The answer to that question changes markedly depending on who you ask. To a […]

Etiquette and Best Practices for Social Media Managers

No matter what the aspect of life, proper etiquette can be a hard thing to pin down. When something new comes along, without a hard set of etiquette rules, people can find themselves in all sorts of awkward situations. And […]

6 Reasons You Should Use Marketing Infographics

In some ways, many of us never really grow up. As anyone who has found the need to sit through a kid’s show will tell you, you can soon find yourself getting lost in the bright colors and fun aesthetics […]