Author Archives: Michael Catford

About: Michael Catford

Michael has a love of travel that quickly developed into a love of writing while he was trying to document his adventures. A bearded Australian with a taste for sport and beer, often simultaneously, the web content knowledge gained from running his own travel site has allowed Michael to expand his fields of expertise. We look forward to him sharing his thoughts as part of The Social Savior content team!

Visual Content Formats That You Want to be Part of Your Marketing

Text is boring. I can tell that the negligible effort required for you to scan these little words is grating away at your very soul.
And I agree. If a picture tells a thousand words, that does seem the more efficient […]

What is the Difference Between SEO and SEM?

Search Engine Optimization (SEO) versus Search Engine Marketing (SEM). It sounds like an inter-association wrestling showdown. “Oooh lawd, SEO is gunna CRUSH IT this year.”
But that really couldn’t be further from the truth. Search engine optimization versus search engine marketing is […]

How User-Generated Content is the Next Big Change in Marketing

“All the world’s a stage, and all the men and women merely players.”
Well, if there’s a classier way to start off an article than quoting freakin’ Shakespeare, this young punk hasn’t heard of it.
The Bard seems to have been, yet […]

Is SEO Worth the Time and Money for Contractors?

Oh, you wanted an explanation?
Am I untrustworthy? Do I look like a liar to you?
No, I get it. Due diligence and all that. If we believed everything we read on the internet the world would be one questionable place. Thankfully, […]

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Why SEO Training Could be the Best Marketing Investment You Make

Marketing your organization on the world wide web is a hard thing to wrap your head around. It’s got a lot of similarities with trying to imagine infinity, or trying to comprehend the enormity of the universe. When you think […]

Why Do I Need To Use Content Marketing Services?

Why do you? What the heck is content marketing anyway? And what is with all these rhetoricals?
All terrific questions.
For the uninitiated, content marketing is a type of advertising that gives to your customers without noticeably asking to receive. You know […]

Medical Marketing Basics: Kickstarting Your Practice on the Cheap

For much of the medical fraternity marketing is a taboo subject, referred to in hushed tones, in a dimly lit room, with a person that definitely isn’t wearing a wire.
The age-old “I provide a good service and my patients do […]

Hot Social Media Marketing Tips for Realtors

The real estate industry is one that is often clothed in the hand-me-down gentleman’s smoking jacket of conservatism and tradition. There is a formula to selling houses, some will say, and the reason it is done in a particular way […]

4 Fundamental Tips to Improve Search Engine Ranking

If you’ll allow me to get profound for a second, life is really just a series of rankings, isn’t it? At work, you get the promotion if your boss ranks you the highest. In leisure, you take on the very […]

How To Go Viral On Instagram: The Basics And The Secrets

Ah, Instagram. There’s no doubt – the minimalist social network is where it’s at. Anyone who’s anyone has an Instagram account, and no other social platform is quite as good at turning a Nigel-no-name into an overnight celebrity.
You want a […]