Author Archives: Michael Catford

About: Michael Catford

Michael has a love of travel that quickly developed into a love of writing while he was trying to document his adventures. A bearded Australian with a taste for sport and beer, often simultaneously, the web content knowledge gained from running his own travel site has allowed Michael to expand his fields of expertise. We look forward to him sharing his thoughts as part of The Social Savior content team!

8 Hot Tips for Food Photography in the Instagram Era

We all know that it’s seemingly a violation of Instagram policy to not have at least 50 percent of your gallery showing sunsets and food. But while sunsets essentially take photos of themselves (the sun is undoubtedly the most photogenic […]

5 Essential Habits of Successful Social Media Managers

If you were talking to your 2006 self and said that you’re a social media manager, younger you might respond with “yeah, but what do you do for a living?” Earning a crust under the title of social media manager […]

The Keys to Using Social Media to Promote Content

You’ve worked long and hard at creating a stunning piece of content. You’re proud of it, and so you should be – it’s great! But unfortunately, your job’s not nearly done. The “build it and they will come” philosophy doesn’t […]

The 4 Integral Components of a Good Social Media Marketing Campaign

Despite the field of social media marketing still being very much in its infancy, many campaigns have already shown how it’s done. While the formula for success is far from being clearly defined – and the fact that the goalposts […]

The 10 Commandments of Small Restaurant Marketing

More often than not, the marketing your small independent restaurant is the job of you, the small independent restaurant owner. You don’t have access to the limitless funds of a multi-national chain to hire the sharpest advertising experts. You need […]

How to Create Your Restaurant’s Social Media Marketing Plan

Restaurants and social media are a match made in heaven. Restaurants provide their clientele with an experience; one that is often documented on the customer’s own social media wall. Why wouldn’t your restaurant be keen to get in on the […]

What Can We Learn from Well-Loved Restaurants on Social Media?

Food, glorious food. Oliver Twist knew what he was missing out on. It’s the main joy in many a person’s life, and the availability, variety and quality of food has never been better. While that is great news for the […]

Winning Marketing Strategies for Those in the Food Business

People need food to survive. This is the inherent luxury of being in the food business – some form of demand is always going to be there. At least until we all turn cyborg and just plug ourselves in overnight. […]

Timely Additions to Your Internet Marketing Plan

So you and your business have already got the basics covered when it comes to your internet marketing plan – you’ve got yourself a fully functioning, beautiful website, a Facebook page and a Search Engine Marketing (SEM) Google Adwords strategy.
Terrific.
Unfortunately […]

What to Consider When Choosing a Social Media Influencer

Marketing has become more complicated over the years. While an actor in a white coat telling you “Camel cigarettes are the healthy choice” might’ve got the job done a few decades ago, the consumer has become more and more savvy […]