Author Archives: Michael Catford

About: Michael Catford

Michael has a love of travel that quickly developed into a love of writing while he was trying to document his adventures. A bearded Australian with a taste for sport and beer, often simultaneously, the web content knowledge gained from running his own travel site has allowed Michael to expand his fields of expertise. We look forward to him sharing his thoughts as part of The Social Savior content team!

5 Effective Instagram Marketing Strategies for Bars

Forrest Gump might say that Instagram and bars “go together like peas and carrots.” The drinks are flowing, the smiles are abundant, and everyone is dressed up to the nines in their finest weekend wear. As a bar owner, you […]

Best Marketing Practices for Restaurants on Facebook

“Everyone Poops”, announces the classic children’s book of the same name. This is a brilliant thing for restaurants, as it means that everyone also eats. And currently almost 2 billion of these food loving people – over a quarter of […]

Cross-Posting vs Cross-Promoting Your Business on Social Media Channels

Presenting a consistent brand across all social platforms should be the aim of any modern day organisation. With consistency comes familiarity, allowing your audience to grow to love your brand, or at the very least feel familiar and comfortable with […]

The Top 6 Clever and Unique Ideas for the Promotion of Your Coffee Shop

You’re no Starbucks. You’re a cute little coffee shop that offers a welcoming atmosphere to go with a delicious handmade cappuccino. And you’ve got a marketing budget to match.
So with limited funds to play with, you’ll need to outsmart those […]

Sports Bar Marketing Game Changers

Sports are beautiful. They unite people, bringing them together under the one banner. They bring out people’s passionate side, allowing them to fully commit to a cause. They also go particularly well with beer.
The competition between sports bars can be […]

Restaurant Marketing Tips: The 4 Steps to Translate Social Media Engagement into Actual Sales

It’s easy to get a little lost in the hunt for likes on social media. The thrill of getting a load of thumbs ups on Facebook or hearts on Instagram can serve to distract you from the real reason that […]

A Beginner’s Guide to Being a Social Media Savvy Small Business

Social media isn’t for everyone. While there are many who enjoy posting on Twitter, Instagram and Facebook, there are many others who use these platforms seldom, if at all. The brightness of the social media limelight attracts a certain type […]

Restaurant Promotions: 3 of the Best Ever and 3 of the Worst Ever

You have to be creative to get ahead in the restaurant game. It’s one of the most competitive industries in the world, and to stand out from the crowd can be the ultimate challenge. Promotions provide a great way to […]

Why Internet Marketing Is Vital for the Success of Your Coffee Shop

There’s a temptation for smaller businesses to think that digital marketing isn’t worth the effort; that it’s best left to the big end of town with their big marketing budgets or that you need a specific skill set to do […]

Growing and Managing Your Restaurant’s Reputation Through Online Marketing

Reputation is everything in the restaurant game. A good standing will have patrons rolling through the door, drawn in by tantalising whispers and word-of-mouth. But such repute doesn’t just happen; it can take years for any restaurateur to build a […]