Author Archives: Michael Catford

About: Michael Catford

Michael has a love of travel that quickly developed into a love of writing while he was trying to document his adventures. A bearded Australian with a taste for sport and beer, often simultaneously, the web content knowledge gained from running his own travel site has allowed Michael to expand his fields of expertise. We look forward to him sharing his thoughts as part of The Social Savior content team!

5 Social Media Tactics That Will Help to Drive Traffic to Your E-Commerce Site

As a business with an online presence you’ll likely be using social media as a way to direct your audience towards your website – that is, after all, how you make your money. But getting your audience to your website […]

How the Evolving Role of Social Media Is Shaping E-commerce

Where social media has historically been a place where users interact with their favourite people, it’s quickly becoming a place where users more often interact with their favourite brands. Social media has proven to be an incredible marketing tool; one […]

E-commerce on Social Media: A Guide to Social Shopping Basics

From its humble beginnings as a simple tool that helped friends connect to friends, social media has grown into a marketing phenomenon. It’s now an integral part of people’s lives, with Facebook activity currently taking up no less than 50 […]

5 Creative Content Marketing Ideas for Your eCommerce Business

Content marketing is based on a simple premise – offering something of value to people in return for their attention. Rather than blatantly advertising to your audience by treating them as the customer and your company as the salesman, content […]

Why is Social Media Important for E-commerce Businesses?

Social media began simply as a way to poke and throw digital sheep at those within your personal network. But from what wasn’t exactly the most hallowed of beginnings, it has grown into perhaps the most influential technology of the […]

5 Proven Ways to Empower Your Business Through Instagram

Business empowerment is a far broader challenge than it once was. The amount of marketing channels that any business is now expected to capitalise on, be it a multi-national corporation or a small corner store, has grown dramatically over the […]

7 Little Known – but Incredibly Handy – Facebook Marketing Features

With nigh-on 2 billion members at last check, Facebook continues to be by far the most dominant social network. It has done this by continually breaking new ground in the world of social media, and nowhere is this more evident […]

6 Essential Tips for Social Media Cross-Promoting

Cross-promotion on your organisation’s social platforms is a social media marketing fundamental, but nevertheless, it can be a difficult one to get right. With the intricacies and best practices of each platform constantly in flux, it can be difficult to […]

How to Increase Engagement When Using Instagram for Business

The best way to use the world’s most minimalist social platform remains a mystery to many businesses. With such limited functionality your options might seem to be fairly restricted, but in truth, there are a multitude of ways that you can […]

5 Inspirational Examples of Awesome Social Media Contests

Social media contests are marketing tools which are as effective as they are fun. Giveaways can really spur your audience into action, with engagement and reach far exceeding the results of more standard social marketing tactics.
Looking for inspiration for your […]