You have to be creative to get ahead in the restaurant game. It’s one of the most competitive industries in the world, and to stand out from the crowd can be the ultimate challenge. Promotions provide a great way to […]
There’s a temptation for smaller businesses to think that digital marketing isn’t worth the effort; that it’s best left to the big end of town with their big marketing budgets or that you need a specific skill set to do […]
Reputation is everything in the restaurant game. A good standing will have patrons rolling through the door, drawn in by tantalising whispers and word-of-mouth. But such repute doesn’t just happen; it can take years for any restaurateur to build a […]
Unless you’ve somehow found yourself holding a monopoly in a one bar town, as a bar owner you’ll face stiff and constant competition. In order to truly succeed you’ll need to be creative. You’ll need to use all of your […]
There’s been a lot of talk lately about Twitter being on the way out. Much of this conjecture is based on some form of truth – while not going backwards, when compared to most other social media platforms its user […]
Time flies when you’re having fun. The year that is 2017 is already halfway done, and what a year it’s been. Not least in terms of digital marketing.
Like a piece of Play-Doh in a kindergarten, online marketing is forever morphing […]
As a small business owner, you’ll generally be your own marketing department. But while you may not have a master’s degree in the field, social media has happily made marketing your business cheaper, easier and more effective than it’s ever […]
It’s a dog eat dog world out there, and no one knows this better than small business owners. Competition among businesses is fierce, and finding ways to get ahead can be challenging.
In terms of ways to get ahead, Facebook may […]