Author Archives: Michael Catford

About: Michael Catford

Michael has a love of travel that quickly developed into a love of writing while he was trying to document his adventures. A bearded Australian with a taste for sport and beer, often simultaneously, the web content knowledge gained from running his own travel site has allowed Michael to expand his fields of expertise. We look forward to him sharing his thoughts as part of The Social Savior content team!

5 Common Social Media Marketing Myths Debunked

Social media is a marketing channel ripe for rumor and speculation. Because it’s so new and in such a constant state of flux, it’s easy for users to form misconceptions about what it can offer, and what its limitations are.
You […]

Proven Promo Ideas for Happy Hour Success

Happy hours are as ingrained in the Australian culture as the 40 hour working week. In fact, for some people, you can’t have one without the other. A consequence of prohibition in the US, happy hours were initially simple group […]

5 Food Bloggers You Need to Follow

In many ways, foodies are one of the major beneficiaries of the digital age. It’s never been easier to stake out new restaurants, purchase exotic ingredients, or find cooking inspiration than it is today.
Food bloggers play an important role in […]

8 Hot Tips for Food Photography in the Instagram Era

We all know that it’s seemingly a violation of Instagram policy to not have at least 50 percent of your gallery showing sunsets and food. But while sunsets essentially take photos of themselves (the sun is undoubtedly the most photogenic […]

5 Essential Habits of Successful Social Media Managers

If you were talking to your 2006 self and said that you’re a social media manager, younger you might respond with “yeah, but what do you do for a living?” Earning a crust under the title of social media manager […]

The Keys to Using Social Media to Promote Content

You’ve worked long and hard at creating a stunning piece of content. You’re proud of it, and so you should be – it’s great! But unfortunately, your job’s not nearly done. The “build it and they will come” philosophy doesn’t […]

The 4 Integral Components of a Good Social Media Marketing Campaign

Despite the field of social media marketing still being very much in its infancy, many campaigns have already shown how it’s done. While the formula for success is far from being clearly defined – and the fact that the goalposts […]

The 10 Commandments of Small Restaurant Marketing

More often than not, the marketing your small independent restaurant is the job of you, the small independent restaurant owner. You don’t have access to the limitless funds of a multi-national chain to hire the sharpest advertising experts. You need […]

How to Create Your Restaurant’s Social Media Marketing Plan

Restaurants and social media are a match made in heaven. Restaurants provide their clientele with an experience; one that is often documented on the customer’s own social media wall. Why wouldn’t your restaurant be keen to get in on the […]

What Can We Learn from Well-Loved Restaurants on Social Media?

Food, glorious food. Oliver Twist knew what he was missing out on. It’s the main joy in many a person’s life, and the availability, variety and quality of food has never been better. While that is great news for the […]