Author Archives: Alex Sizer

About: Alex Sizer

Alex Sizer is a red wine lover, content writer and social media marketing specialist. When she's not writing her own travel blog, she's writing for The Social Savior's content team.

Instagram Stories and Your Food

Social media and social media marketing are an ever-evolving beast. Keeping abreast of social media involves keeping up to date with the newest features of each platform and learning to use them to your benefit.
The latest Instagram update includes a […]

10 Best Promotional Event Ideas for Cafes, Bars and Restaurants

Promotional events are a trusty old tool in the marketing tool-belt for the hospitality industry. Ranging from regular happy hours to one-off, pulling-out-all-stops parties, these events have been used to entice customers through venue doors for years.
Now, in the age […]

How to Promote your Restaurant on Instagram Using Hashtags

When promoting a restaurant on Instagram, hashtags amplify the effect of your efforts. They increase the reach of your content and they brand and position your business. They allow you to start, encourage, or join in conversations, and allow you […]

How to Build a Restaurant Social Media Marketing Plan

It’s no secret to business owners, and especially restaurant owners, that marketing on social media is one of the most effective ways to increase business through attracting and keeping customers.
The ease, the flexibility, and the variety afforded by social media […]

How to be Social Media Savvy as a Small Business

As a small business owner, social media presence is essential for exposure, branding, customer service, marketing, and all manner of other uses. The modern day business just doesn’t exist without being on social media. Unfortunately for the small business owner, […]

5 Social Media Marketing Mistakes Restaurant Owners Should Never Make

Marketing on social media is critical for any business in this day and age, and restaurants are no different. Social media marketing allows you to access a huge audience, engage with your customers, generate a following, promote your product, and […]

The Best Bar Promotion Ideas to Boost Your Bottom Line

Bar promotion and marketing can satisfy a range of goals, and the strategy you use to advertise your watering hole depends on what you’re trying to achieve. At the end of the day, you’re trying to increase your bottom line. […]

Happy Hour Marketing Ideas

For as long as there have been bars, there have been happy hours. It’s that sweet window of opportunity for patrons to nab a deal and for bars to increase sales. It’s a win-win situation.
The happy hour is one of […]

The Top Social Media Analytics You Need to be Measuring

Whether you’re just dipping a toe into the social media marketing game, or you’ve jumped in head first, you’ll know how vital analytics are. Analytics are the tools we use to make sure that our marketing efforts are making the […]

The 5 Most Important Types of Content Metrics

Even if you’re just beginning to dip your toe into the world of content marketing, you will have already discovered the importance of understanding and acting on analytics metrics. Unfortunately to newcomers to the content marketing game, this can be […]