First, what do we mean when we say “brand strategy?” Branding represents every tangible element of your business, from your logo, to your interaction with customers, which, all together, creates an image of who you are and how you want […]
Instagram – it’s the fun, free photo-sharing app that allows you to connect with other users from all over the world. For businesses it’s a great way to promote your brand and increase brand awareness. But before you start snapping […]
Facebook Live is yet another new function on the king-pin of social media, and it’s yet another way for bars, cafes, and restaurants to reach an audience – old or new.
Put simply, the Live feature allows you to stream video […]
Instagram is one of the staple social media platforms. Businesses of all kinds are on Instagram. It’s one of the easiest ways to find and foster community, brand awareness, and brand affinity.
Engagement on Instagram comes in the form of likes, […]
Twitter is the ultimate in online conversation. It’s business to consumer, consumer to consumer, and business to business relations all rolled into one. Engagement on Twitter fosters relationships and allows your company to engage with other industry members as well […]
Posting content to Facebook is just the first step in the social media marketing game. The real power is in the engagement. When people interact with your social media page they’re connecting with you and your brand, and you’re building […]