You’ve heard all the noise about content marketing and have decided it’s time to throw your hat in the ring… You’re starting a blog on your business website! Good on you – a blog has transcended being a “recommended benefit” […]
Your website is one of your most important business tools. Where a website used to simply be an online business card with your contact details, it is now so much more. It is a way of attracting new business, engaging […]
What is Branding?
Firstly, what do we mean when we talk about “branding?” Branding uses consistent imagery, sounds, logos, and phrases to represent the associations and characteristics of a company. Brands set expectation, and through exposure to your branding, customers are […]
Not using analytics for your content marketing is like sending a message in a bottle out to sea – once you’ve put that piece out into the world you don’t know where it’s going, who’s seeing it, or what impact […]
Content marketing, done right, can establish brand awareness, improve SEO, and develop a trusting relationship with current and prospective clients. Content can mean different things for different companies in different fields of business, but when it comes to producing content […]
When it comes to finding a lawyer, 21.9 percent of people start their search online. That’s a huge amount of prospects who are heading straight to Google find their next legal representative. That’s a huge amount of potential business that […]
Last year, Pinterest finally took the plunge and started selling advertising space. Named “Promoted Pins”, these native ads blend into the platform seamlessly and have shown great success in their early stages. Due to their unassuming nature, Pinterest boasts that […]