Instagram is one of the hottest social media platforms because it appeals to a generation obsessed with sharing selfies, videos, and major life events in real time. Incorporating Instagram into your social media strategy is a smart move. It offers a whole new audience and expands your reach beyond the limits of Facebook and Twitter. If you want to learn how to create a successful Instagram account, here are some foolproof steps you should follow.
Have a Strategy
Take some time to think about the purpose for your Instagram account. Are you just going to use the same information you are already sharing on other social media platforms? What kind of content will build buzz and help you generate new followers?
Take a look at what other Instagram accounts in your niche are publishing. Notice which posts get the most attention and then start writing down ideas that could help you create buzz.
Hashtags are an important tool on Instagram because they help you attract traffic. Think of hashtags as virtual labels that help you associate with others who share your interests. If you’re new to using hashtags, take a look at what others are using. You can always invent your own, but it’s better if you capitalize on the hashtags that are already trending so that you can grab attention. You may even find hashtags related to the city where you live.
As you attract more followers, you might even want to coin your own hashtag and invite others to use it. This is a great way to draw attention and broadcast your message to a wider audience.
Don’t Overwhelm Your Followers
While you want to post to Instagram regularly, don’t overdo it. If you flood your followers with a dozen posts a day, they will eventually grow tired of it and just ignore you altogether. Instead, be purposeful to only post things that are actually interesting and valuable.
If you’re posting just because you think you should, then you probably aren’t sharing anything that matters. Instead, think about how you can create buzz and build excitement about what you have to offer.
Take Time to Interact
Take the time to pay attention to your followers. Follow their accounts and regularly like or comment on their posts. This is a great way to build a relationship with people and set yourself apart from the competition. If you are taking the time to interact with other Instagram users, it will pay off in big ways and you will inevitably see more followers showing up on your own account.
Find Ways to Build Buzz
If you really want to get some attention on Instagram, host a giveaway. Give your followers one entry for each time they share your post and then have a drawing at the end of the week. By doing regular giveaways, you are offering some incentive for people to regularly check back on your Instagram page to see what’s new.
Everyone loves getting free stuff so why not use that to your advantage? And don’t forget to add hashtags to draw interest like #giveaway!
Ultimately, Instagram can be a major asset if you use it correctly. Take time to create valuable posts and incorporate hashtags to attract more attention. Interact with other users and create buzz whenever possible. By following these simple steps, you can create a successful Instagram account that opens up a whole new world of opportunities.
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