Benefits of Social Media for Business
Over the last decade, social media has changed the way that people communicate, share information, and play games. Social media has also helped businesses connect with existing customers while introducing new consumers to their products and services.
In 2013, about 86% of marketers said that social media was important for their businesses. Just one year later, that number grew to 92%. A quick look at the numbers shows why social media networks have become increasing important for business success.
The average Internet user in the United States spends about 37 minutes per day using social media sites. Facebook is currently the leader. At the beginning of 2015, Facebook had nearly 1.5 billion active users. That’s 71% of adults who use the Internet.
Other sites might not have as many members, but their numbers are growing quickly. About 23% of online adults use Twitter. LinkedIn members account for 28% of online adults.
These numbers should compel every business owner and manager to think carefully about how social media marketing can benefit them.
Social media can give you the opportunity to improve your brand identity, reach new customers, and communicate with potential customers. Using these platforms in the right way, however, takes experience. You won’t get good results by using a business’s Facebook profile to create a few posts.
At The Social Savior, our professionals have the experience to make social media work for you. Here are a few of the benefits we can help you and your business achieve.
A Quick Return on Investment
Many marketing strategies require big budgets that small and medium businesses simply cannot afford. If you want to air a commercial on television, prepare to reach deep into your pockets.
Social media, however, has an extremely low cost of entry that makes it easy for you to get a quick return on your investment. It’s completely free to set up accounts with Facebook, Twitter, Google+, and most other sites. Once you have your profiles established, you will need to spend some money making your posts more visible to people who might want to follow your business. The expense, however, is remarkably low, even compared to the amount you would spend on a radio ad.
Of course, there’s a lot more to social media marketing than just setting up an account. You also need someone to manage your accounts so you can interact with potential customers, update your business’s information, and take advantage of marketing tools.
A Social Media Marketing package from The Social Savior takes care of that for you. You even get $60 in paid Facebook advertisements. That’s enough for you to reach out to existing and new customers to let them know about your products, services, special deals, and events.
This package only costs $390 per month. That includes your Facebook ads. You don’t have to pay anything extra. In return, you get help building an audience, optimizing your profile, and staying ahead of the latest trends.
No other type of marketing will give you a return on investment as quickly as social media networking.
Targeted Content for Better Results
If you’ve never used a social media business account, then you may not know about all of the tools sites use to help members target their advertisements and content. These tools are becoming more sophisticated by the day. It’s possible to target audiences on Facebook by:
- Geographic location
- Relationship status
If needed, you could literally make an ad target single men between 18 and 25 years old in your city. That’s a remarkable option that has never existed before. As platforms roll out more options, advertisements and posts will become even more targeted.
This means you never have to waste your advertising budget on people who don’t fit your target market. Every dollar goes toward connecting with the people you want as customers.
Targeted ads get the best results when they use carefully crafted messages. These messages can include quick posts, infographics, and images. They can also include links to articles on your company blog.
This may sound like a difficult undertaking, especially if you don’t have much experience in marketing. That’s why The Social Savior made the Social + Content Marketing package. It gives you all the benefits of the standard Social Media Marketing package, plus relationship building, content creation, and blog management services.
This takes social networking to the next level by giving people content that encourages them to follow and interact with your business’s profile. Simply having a profile doesn’t accomplish much. Having an active profile managed by an expert, however, can grow your audience quickly and improve sales.
Detailed Analytics Help Campaign Management
To take full advantage of social media networking, you need someone who can analyze online behavior and use that information to shape marketing campaigns.
Social media analytics analyze the behaviors of your followers, fans, and customers so you know what marketing concepts work well and which do not. Crafting messages and targeting audiences often works well, but you need objective information to grade effectiveness. Without precise analytics, you’re shooting in the dark.
Analytics can help answer questions like:
- How many people who click on my ad actually spend money on my website?
- Where do people go after visiting my site?
- How many website visitors come from my social media campaigns?
- Are people sharing my posts with their friends?
- How effective are the backlinks directed at my website?
- Can I improve the quality and number of sites linking to my business?
These are crucial questions that will help you make the most of the time and money spent on social media networking, advertising, and marketing.
Of course, only large corporations have enough staff members to analyze activity. It’s very difficult for small businesses to hire a full-time professional who knows how to conduct research and develop methods that improve campaign effectiveness.
Outsourcing these social media needs to a group of experts is usually the more affordable option. The Social Savior’s Social + Content + Strategic SEO package includes all of the services needed to make fully informed choices so you can boost visibility, attract more followers, and encourage fans to spend money.
The Social + Content + Strategic package gives you all the services of the Social Media Marketing and Social + Content Marketing plans. In addition, you get:
- Onsite analysis
- Competitive analysis
- Proactive link outreach
The onsite and competitive analyses will help you understand how your business compared to competitors. They can also help you find innovative ways to gain followers and encourage sales.
Backlink analysis and proactive link outreach takes advantage of search engine tools as well as social media features. You want popular websites to link to your company. When they do, your site looks more important to search engines. Our professionals reach out to popular websites to build networks that will boost search engine visibility and social media popularity.
Further Benefits of Social Media Marketing for Small Business
As social media platforms evolve, small businesses will have more ways to connect with customers. In the end, it pays to hire a professional who researches the latest trends. As the technology changes, our clients can expect to benefit from:
- Image and brand management that develops a likeable personality and addresses unexpected crises
- Customer feedback that offers insights into how your business can improve its products and services
- New connections with other businesses that can help you succeed
Social media marketing can help small businesses achieve great results, but you’ll need to know how to use it effectively. That’s where The Social Savior comes in. Our social marketing experts know how to help your business take the steps that lead to greater success.
Call us today on 1-888-414-6441 to find out how The Social Savior can help grow your business.