Home » Articles

Articles

5 Social Media Marketing Mistakes Restaurant Owners Should Never Make

Marketing on social media is critical for any business in this day and age, and restaurants are no different. Social media marketing allows you to access a huge audience, engage with your customers, generate a following, promote your product, and attract new customers, all for comparatively low cost and effort. This is one of the […]

Posted in Food and Beverage, Social Media | 1 Comment

The Keys to Using Social Media to Promote Content

You’ve worked long and hard at creating a stunning piece of content. You’re proud of it, and so you should be – it’s great! But unfortunately, your job’s not nearly done. The “build it and they will come” philosophy doesn’t work when it comes to your organization’s content. Your adoring public probably won’t bother looking […]

Posted in Content, Social Media | Leave a comment

The Best Bar Promotion Ideas to Boost Your Bottom Line

Bar promotion and marketing can satisfy a range of goals, and the strategy you use to advertise your watering hole depends on what you’re trying to achieve. At the end of the day, you’re trying to increase your bottom line. But how? Are you trying to attract new customers? Turn occasional patrons into regular visitors? […]

Posted in Food and Beverage | Leave a comment

The 4 Integral Components of a Good Social Media Marketing Campaign

Despite the field of social media marketing still being very much in its infancy, many campaigns have already shown how it’s done. While the formula for success is far from being clearly defined – and the fact that the goalposts are constantly being moved will mean that this is the case for the foreseeable future […]

Posted in Social Media | Leave a comment

Happy Hour Marketing Ideas

For as long as there have been bars, there have been happy hours. It’s that sweet window of opportunity for patrons to nab a deal and for bars to increase sales. It’s a win-win situation. The happy hour is one of the easiest ways for a business to attract customers to their watering hole. There’s […]

Posted in Food and Beverage | Leave a comment

The 10 Commandments of Small Restaurant Marketing

More often than not, the marketing your small independent restaurant is the job of you, the small independent restaurant owner. You don’t have access to the limitless funds of a multi-national chain to hire the sharpest advertising experts. You need to work out an efficient, productive and cost-effective way to market to your potential clientele. […]

Posted in Food and Beverage, Small Business | Leave a comment

The Top Social Media Analytics You Need to be Measuring

Whether you’re just dipping a toe into the social media marketing game, or you’ve jumped in head first, you’ll know how vital analytics are. Analytics are the tools we use to make sure that our marketing efforts are making the mark that we want them to. Learning how to interpret this data can seem daunting, […]

Posted in Social Media | Leave a comment

How to Create Your Restaurant’s Social Media Marketing Plan

Restaurants and social media are a match made in heaven. Restaurants provide their clientele with an experience; one that is often documented on the customer’s own social media wall. Why wouldn’t your restaurant be keen to get in on the action? Unfortunately, thoughtlessly setting up a Facebook page for your restaurant does not make for […]

Posted in Food and Beverage, Social Media | Leave a comment

The 5 Most Important Types of Content Metrics

Even if you’re just beginning to dip your toe into the world of content marketing, you will have already discovered the importance of understanding and acting on analytics metrics. Unfortunately to newcomers to the content marketing game, this can be very daunting. Even if you understand what a metric measures, how do you apply that […]

Posted in Content | Leave a comment

What Can We Learn from Well-Loved Restaurants on Social Media?

Food, glorious food. Oliver Twist knew what he was missing out on. It’s the main joy in many a person’s life, and the availability, variety and quality of food has never been better. While that is great news for the eating public, it does create a lot of competition in the 700 billion dollar restaurant […]

Posted in Food and Beverage, Social Media | Leave a comment