Home » Articles

Articles

How Restaurants Are Using Social Media Effectively

When it comes to embracing the potential of social media marketing, no other industry has quite captured it like the restaurant industry. Businesses of all sectors can learn a lot from looking at how restaurants are using social media effectively. Cafes and restaurants have leveraged each nugget of potential that social media offers, landing them […]

Posted in Food and Beverage, Social Media | Leave a comment

Restaurant Promotions: 3 of the Best Ever and 3 of the Worst Ever

You have to be creative to get ahead in the restaurant game. It’s one of the most competitive industries in the world, and to stand out from the crowd can be the ultimate challenge. Promotions provide a great way to do just that, giving your restaurant a unique selling point that gets customers’ heads turning. […]

Posted in Food and Beverage, Online Marketing | Leave a comment

Why Internet Marketing Is Vital for the Success of Your Coffee Shop

There’s a temptation for smaller businesses to think that digital marketing isn’t worth the effort; that it’s best left to the big end of town with their big marketing budgets or that you need a specific skill set to do it effectively and efficiently. This line of thought is rife within the café sector. Starbucks […]

Posted in Food and Beverage, Online Marketing | Leave a comment

7 of the Best Creative Restaurant Promotion Ideas

Trying to think up some creative restaurant promotion ideas for your business? Want to “wow” the world with something different to the run of the mill methods? Here are seven of the best out-of-the-box marketing tactics to inspire you. Help punters pay their parking tickets Victoria Station and Vic’s Boathouse in Salem, Massachusetts, runs Parking […]

Posted in Food and Beverage, Online Marketing | 1 Comment

Growing and Managing Your Restaurant’s Reputation Through Online Marketing

Reputation is everything in the restaurant game. A good standing will have patrons rolling through the door, drawn in by tantalising whispers and word-of-mouth. But such repute doesn’t just happen; it can take years for any restaurateur to build a good reputation and takes but a moment for it to be destroyed. You’re in control […]

Posted in Food and Beverage, Online Marketing | Leave a comment

Prime Examples of Great Social Media Content for Cafes

It’s almost like social media was made for cafes. Other businesses have to find a way to slot in with the platforms to convince the users that they should be there, whereas cafes’ photos of creamy lattes and tasty avocado smash are right at home on Instagram and Facebook. Curating content for social media for […]

Posted in Content, Food and Beverage, Social Media | Leave a comment

6 of the Freshest Ideas for Marketing Your Bar

Unless you’ve somehow found yourself holding a monopoly in a one bar town, as a bar owner you’ll face stiff and constant competition. In order to truly succeed you’ll need to be creative. You’ll need to use all of your marketing wiles to attract new customers and to keep your old ones. But truly good […]

Posted in Food and Beverage, Online Marketing | Leave a comment

The 4 Golden Rules for Social Media Success

When it comes to your business, you can invest as much time and energy into your social media accounts as you like. But, the more you put in, the more you get out. At the very least your business Facebook page can serve as an online business card – telling customers your address and your […]

Posted in Social Media | Leave a comment

How Important Is Using Twitter for Small Businesses?

There’s been a lot of talk lately about Twitter being on the way out. Much of this conjecture is based on some form of truth – while not going backwards, when compared to most other social media platforms its user uptake has noticeably slowed in recent years. Twitter also suffers from a “celebrities only” image […]

Posted in Small Business, Twitter | Leave a comment

4 Online Marketing Trends That You Can’t Ignore in 2017

Time flies when you’re having fun. The year that is 2017 is already halfway done, and what a year it’s been. Not least in terms of digital marketing. Like a piece of Play-Doh in a kindergarten, online marketing is forever morphing and changing. Over the course of a few short years, it can become almost […]

Posted in Online Marketing | Leave a comment