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A Guide to Restaurant Marketing Strategy in the Digital Age

You’ve found an amazing location. Your interior design is, without blowing your own trumpet, immaculate. Your food would get Gordon Ramsay swearing in a good way. You’ve created the perfect restaurant. But where are the customers? For many restaurateurs, marketing is the annoying obligation that comes with the business. The main focus may be on […]

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How to Advertise Your Business on Instagram

Twenty percent of internet users are on Instagram. Twenty percent. That’s a huge number of people who are staring at their phone, ready to feast their eyes on some clever advertising from your business. The beauty of Instagram not only lies in the huge number of users but the fact that those users are engaged. They’re ready […]

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How to Develop A Strong Brand Strategy

First, what do we mean when we say “brand strategy?” Branding represents every tangible element of your business, from your logo, to your interaction with customers, which, all together, creates an image of who you are and how you want people to see you. Brand strategy is how you plan to deliver all of those […]

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Awesome Ways Bars and Pubs Can Leverage Social Media

For many people, bars and pubs are their happy place. As Oscar Wilde said: “work is the curse of the drinking classes.” The fact that you, as a bar or pub owner or manager, have a place where people really want to spend some time, is a great position to be in. As we know […]

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Social Media Managers: What Do They Do And Do You Need One?

Successful social media strategy takes knowledge, experience, and a lot of hard work. To the point where a social media manager is now a full-time job. Big companies and corporations have dedicated employees to run their social media accounts because social media has become a large part of any good marketing strategy. But if you’re […]

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How to Get More Likes and Follows on Instagram

Instagram – it’s the fun, free photo-sharing app that allows you to connect with other users from all over the world. For businesses it’s a great way to promote your brand and increase brand awareness. But before you start snapping pictures of your morning latte, here’s some tips and tricks for maximum impact of your […]

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Restaurant Trends in Social Media that You Need to Follow

For restaurant owners, social media is one of the easiest and most effective ways to get in touch and keep in touch with customers. Every restaurant – from the Michelin starred to the family run takeaway – has at least a Facebook page. But having an online presence is a dynamic activity. Setting up a […]

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5 Essential Online Marketing Avenues for Small Business

When you think about it, 30 years ago your marketing options were fairly cut and dried. You had print, radio, television, and those sweet airplanes that had the long signs hanging off the back of them. God, they were cool. So, obviously, everybody with half a brain chose to put an airplane banner in the […]

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Expanding Your Reach: What is Social Marketing?

The internet has revolutionized the way businesses approach their marketing budgets.  One of the most important influences in this sense has been the rise of social media.  Social media allows people to connect with each other to share what is going on in their lives with those that are most important to them.  Businesses can […]

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Top Marketing Ideas for Cafés, Restaurants and Bars

The hospitality industry is built on a simple premise. Everyone wants to eat, drink and be merry. Not only are these things fun, they are somewhat mandatory. If you aren’t eating, drinking, and being merry, life can get pretty hard pretty quick. But an industry so essential brings with it a truckload of competition. The […]

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