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How to Improve Your Instagram Engagement in 10 Easy Steps

Instagram is one of the staple social media platforms. Businesses of all kinds are on Instagram. It’s one of the easiest ways to find and foster community, brand awareness, and brand affinity. Engagement on Instagram comes in the form of likes, comments and follows. Instagram users tend to be more engaged than users on other […]

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The Social Media Year That Was: Platform and Usage Trends in 2016

For better or for worse, 2016 happened. What we can say is that it’s been an interesting year, and not just in a political or global event sense. The world of social media has continued to go from strength to strength, and is now so ubiquitous that it’s hard to imagine what life was like […]

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8 of the Most Common Online Marketing Hashtag Mistakes

Since being unveiled on Twitter in 2007, hashtags have become an unstoppable cultural phenomenon. And being the opportunists that they are, marketers soon figured out that this simple social search function could be an absolute game-changer for brands. Fast forward to today, and you’d presume that enough time has passed that many hashtag mistakes are […]

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How to Get Your Bar or Café Trending on Social Media

Being behind a trending hashtag is seen as the holy grail of social media marketing. It’s vindication that your marketing efforts are working; that so many people find your topic worthy of talking about that it makes it into the top conversations online. But trending on social media is the domain of presidents, blockbuster movies […]

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10 Social Media Resolutions for the Year

Ahhhh, the New Year. There’s no time like the first quarter for reflecting on the year that’s been and the year that lays ahead, the things you’ve achieved and the things you want to achieve. New Year’s resolutions are a way of simply and succinctly expressing how we want to improve. New Year’s resolutions aren’t […]

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How Does Instagram Decide What’s Important on Your Feed?

If you’re one of the 500+ million people who enjoy the minimalist sights and sounds of the Instagram platform, you’ll have noticed that there was a change to the platform back in May of 2016. And for a platform that isn’t exactly the most complex or intricate, this change was about as big as any […]

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How to Create the Best Happy Hour, and a Social Media Post to Match

The happy hour is a hospitality institution. Dating back to US prohibition, it was originally the serving of illegal drinks in speakeasies to patrons who were about to head out to dinner. But when prohibition ended, so did the happy hour. It wasn’t until the 1950s that the phrase again reared its beautiful head, this […]

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5 Bold Predictions: Where is Social Media Heading in 2017?

Making predictions about technology is a fruitless task. If 1960s sci-fi is to be believed, we should all be hanging out on Mars right now and high-fiving each other about the fact that we instantly lost 60% of our bodyweight from the change in gravity. If a 2005 prediction were to be believed, Tom from […]

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How to Improve Twitter Engagement in 20 Easy Steps

Twitter is the ultimate in online conversation. It’s business to consumer, consumer to consumer, and business to business relations all rolled into one. Engagement on Twitter fosters relationships and allows your company to engage with other industry members as well as with current and potential customers. The most influential engagement on Twitter comes in the […]

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8 of the Best Blogs for Any Restaurant Owner to Read

The World Wide Web is a treasure trove of information and one that is completely free to peruse. Everything that a restaurateur wants or needs to know is on there; it’s just a matter of looking it up. But the sheer amount of content available can be overwhelming. And often you don’t know exactly what […]

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