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5 Facebook Tips and Tricks for Small Businesses Looking to Get Ahead

It’s a dog eat dog world out there, and no one knows this better than small business owners. Competition among businesses is fierce, and finding ways to get ahead can be challenging. In terms of ways to get ahead, Facebook may be one of the best utilities available for small business entrepreneurs. As the most […]

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How to Craft the Perfect Social Media Posts

What makes a great social media post? Is it one that attracts thousands of likes? Is it one that goes viral? Is it one that generates a stack of new followers for you? Yes and no. Of course, a post which attracts thousands of likes goes viral, or gets tons of people to start following […]

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How Social Media Is Changing the Face of the Food Business

Unless you’re Amish, social media has, by now, permeated your life in a wealth of ways. Even if you don’t have a social profile to your name, your loved ones will, and the organisations that you deal with day-to-day most certainly will. Organisations simply must put a firm focus on social media these days, lest […]

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Top 5 Social Media Sites for Bars, Cafés and Restaurants

Everyone eats. As far as truth bombs go that’s not exactly nuclear, but it does provide the impetus for many to get into the hospitality game. Unfortunately, this very thought train is one that’s boarded by quite a few people, making hospitality one of the most competitive industries around. So how do you effectively rise […]

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6 Success Stories of User Generated Content At Its Best

User-generated content (UGC) is fairly self-explanatory. It’s any content – tweets, photos, videos, vines, blogs, posts, etc. – created by users of an online platform. In this day and age of life being lived online and social media ruling the world, UGC can be one of the most powerful marketing tools. User generated content is […]

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5 Simple Tips and Tricks from Top Restaurants on Social Media

If you want to improve your cross-court backhand, there’s no finer specimen to study than Roger Federer. If you’re hoping to strike it big in the investment game, you could do far worse than read some of Warren Buffet’s stuff. Likewise for restaurateurs who are looking to capitalise on this heady new world of social […]

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The 6 Most Effective Social Media Marketing Sites for Restaurants

The restaurant game is one industry still dominated by small players. There’s something about visiting a cute, homely, family-run establishment that gets foodies everywhere excited. As a restaurateur, it’s important to understand how modern-day diners are finding your restaurant. Overwhelmingly diners now look to the internet to get advice on where to dine. More specifically, […]

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6 Best Practices to Drive Social Media Engagement

Social media presence is key for your company’s brand awareness and online marketing. But it’s about more than just getting people follow you on these platforms. The real impact from your social media efforts comes from comments, shares, retweets, likes, and favorites. From engagement. How do you encourage followers to not just passively observe your […]

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8 Fresh Ideas for Restaurant Social Media Content

Anyone who has ever controlled a social media account – be it a personal one, a professional one or one that’s just for fun – will know the difficulty of coming up with fresh content. You want to offer value, variety and a little bit of X-factor, an aim that can sometimes turn this social […]

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7 Creative Ways to Publish Social Media Updates

What is worth posting on social media? A question as old as time itself, if we presume, like your Facebook timeline, that time began 10 years ago. The answer to that question changes markedly depending on who you ask. To a 14-year-old, the answer might be the purchase of a fresh juice. To a 40-year-old […]

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