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Proven Promo Ideas for Happy Hour Success

Happy hours are as ingrained in the Australian culture as the 40 hour working week. In fact, for some people, you can’t have one without the other. A consequence of prohibition in the US, happy hours were initially simple group meet-ups in speakeasies or illegal bars prior to heading out for dinner. The “happy” in […]

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How to Promote your Restaurant on Instagram Using Hashtags

When promoting a restaurant on Instagram, hashtags amplify the effect of your efforts. They increase the reach of your content and they brand and position your business. They allow you to start, encourage, or join in conversations, and allow you to leverage trending topics in real-time. Let’s have a closer look at how to promote […]

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5 Food Bloggers You Need to Follow

In many ways, foodies are one of the major beneficiaries of the digital age. It’s never been easier to stake out new restaurants, purchase exotic ingredients, or find cooking inspiration than it is today. Food bloggers play an important role in developing the palate of the online world. They offer up exciting new tastes, publishing […]

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How to Build a Restaurant Social Media Marketing Plan

It’s no secret to business owners, and especially restaurant owners, that marketing on social media is one of the most effective ways to increase business through attracting and keeping customers. The ease, the flexibility, and the variety afforded by social media marketing make it a low-risk, high-reward investment of time and money. When you market […]

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8 Hot Tips for Food Photography in the Instagram Era

We all know that it’s seemingly a violation of Instagram policy to not have at least 50 percent of your gallery showing sunsets and food. But while sunsets essentially take photos of themselves (the sun is undoubtedly the most photogenic thing in existence), food can be trickier. It’s fair to say that the visual gap […]

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How to be Social Media Savvy as a Small Business

As a small business owner, social media presence is essential for exposure, branding, customer service, marketing, and all manner of other uses. The modern day business just doesn’t exist without being on social media. Unfortunately for the small business owner, however, it’s just another thing to have to think about. Being social media savvy as […]

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5 Essential Habits of Successful Social Media Managers

If you were talking to your 2006 self and said that you’re a social media manager, younger you might respond with “yeah, but what do you do for a living?” Earning a crust under the title of social media manager (SMM) is a very recent career option, and because of this, the best practices of […]

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5 Social Media Marketing Mistakes Restaurant Owners Should Never Make

Marketing on social media is critical for any business in this day and age, and restaurants are no different. Social media marketing allows you to access a huge audience, engage with your customers, generate a following, promote your product, and attract new customers, all for comparatively low cost and effort. This is one of the […]

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The Keys to Using Social Media to Promote Content

You’ve worked long and hard at creating a stunning piece of content. You’re proud of it, and so you should be – it’s great! But unfortunately, your job’s not nearly done. The “build it and they will come” philosophy doesn’t work when it comes to your organization’s content. Your adoring public probably won’t bother looking […]

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The Best Bar Promotion Ideas to Boost Your Bottom Line

Bar promotion and marketing can satisfy a range of goals, and the strategy you use to advertise your watering hole depends on what you’re trying to achieve. At the end of the day, you’re trying to increase your bottom line. But how? Are you trying to attract new customers? Turn occasional patrons into regular visitors? […]

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