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The 4 Golden Rules for Social Media Success

When it comes to your business, you can invest as much time and energy into your social media accounts as you like. But, the more you put in, the more you get out. At the very least your business Facebook page can serve as an online business card – telling customers your address and your […]

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How Important Is Using Twitter for Small Businesses?

There’s been a lot of talk lately about Twitter being on the way out. Much of this conjecture is based on some form of truth – while not going backwards, when compared to most other social media platforms its user uptake has noticeably slowed in recent years. Twitter also suffers from a “celebrities only” image […]

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4 Online Marketing Trends That You Can’t Ignore in 2017

Time flies when you’re having fun. The year that is 2017 is already halfway done, and what a year it’s been. Not least in terms of digital marketing. Like a piece of Play-Doh in a kindergarten, online marketing is forever morphing and changing. Over the course of a few short years, it can become almost […]

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3 Most Rewarding Social Media Tactics for Bars and Cafes

There are endless ways that bars and cafes can use social media to increase awareness and attract new customers. But even if you don’t have lots of time or huge marketing budget to spend on your online marketing, you can do a few basic things to boost your social media game. If you’re one of […]

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6 Small Business Tips for Using Instagram to Its Full Potential

As a small business owner, you’ll generally be your own marketing department. But while you may not have a master’s degree in the field, social media has happily made marketing your business cheaper, easier and more effective than it’s ever been before. And one of the most accessible platforms for small business owners is Instagram. […]

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5 Facebook Tips and Tricks for Small Businesses Looking to Get Ahead

It’s a dog eat dog world out there, and no one knows this better than small business owners. Competition among businesses is fierce, and finding ways to get ahead can be challenging. In terms of ways to get ahead, Facebook may be one of the best utilities available for small business entrepreneurs. As the most […]

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How to Craft the Perfect Social Media Posts

What makes a great social media post? Is it one that attracts thousands of likes? Is it one that goes viral? Is it one that generates a stack of new followers for you? Yes and no. Of course, a post which attracts thousands of likes goes viral, or gets tons of people to start following […]

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How Social Media Is Changing the Face of the Food Business

Unless you’re Amish, social media has, by now, permeated your life in a wealth of ways. Even if you don’t have a social profile to your name, your loved ones will, and the organisations that you deal with day-to-day most certainly will. Organisations simply must put a firm focus on social media these days, lest […]

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Top 5 Social Media Sites for Bars, Cafés and Restaurants

Everyone eats. As far as truth bombs go that’s not exactly nuclear, but it does provide the impetus for many to get into the hospitality game. Unfortunately, this very thought train is one that’s boarded by quite a few people, making hospitality one of the most competitive industries around. So how do you effectively rise […]

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6 Success Stories of User Generated Content At Its Best

User-generated content (UGC) is fairly self-explanatory. It’s any content – tweets, photos, videos, vines, blogs, posts, etc. – created by users of an online platform. In this day and age of life being lived online and social media ruling the world, UGC can be one of the most powerful marketing tools. User generated content is […]

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